Last Friday independent New York area beverage distributor Big Geyser hosted its annual “Spring & Summer Kickoff” event at the Marriott hotel in Uniondale, Long Island, where the company showcased the latest in offerings from its growing portfolio of non-alcoholic beverage brands. The attendee list included executives from Big Geyser retail partners 7-Eleven, Speedway, King Kullen, Wild By Nature and Whole Foods, among others.
In a call with BevNET on Thursday, Big Geyser COO Jerry Reda celebrated the success of the event, saying “it’s a very exciting time for this company right now.”
“We’re in so many categories that are hot right now and retailers are just really excited about the array of products that we have,” Reda said.
Big Geyser is now distributing plant-based milks and cold brew coffee by way of a freshly inked distribution agreement WhiteWave Foods, maker of Silk dairy-alternative beverages. Reda said Big Geyser will carry a new 12 oz. line of ready-to-drink Silk almond milks and cashew milks, as well as Stok, WhiteWave’s new three-SKU line of shelf-stable cold-brew coffee. The line comes in Black, Mocha and Vanilla flavors.
Another addition to Big Geyser’s trucks is Argo Tea, which joins Honest Tea and Purity Organic this month in the distributor’s lineup of bottled teas.
“What we’re hearing from retailers is everyone is selling far less traditional iced teas that are loaded with high fructose corn syrup and artificial flavors and colors,” Reda said. “Everyone is looking for better-for-you, healthier drinks, and the addition of [Argo] puts us into the higher end of super premium teas that we didn’t have anything in previously.”
Reda also discussed the recent launch of Core Organics, a line of five-calorie, flavored water and juice blends from Core Hydration. Reda called the launch “the most successful new product launch Big Geyser has had in its 30-year history.”
Core Hydration came aboard at Big Geyser in February, 2015, following the company’s decision to terminate its relationship with Glaceau brands, makers of Smartwater and Vitaminwater. Big Geyser has looked to Core, along with alkaline water brand Essentia, to fill the gap left by Smartwater’s departure.