HOLLAND, MI (September 13, 2016) – Today Boxed Water is Better, inpartnership with the National Forest Foundation (NFF) announced the official results of the 2016 ReTree Campaign, part of one of thelargest tree planting commitments through the NFF. Boxed Water morethan doubled its original 2016 goal of 200,000 trees by engaging with social media followers to commit to plant 430,156 trees. This is thesecond year of Boxed Water’s 5-year commitment in which they have agoal to plant a total of 1 Million trees with the NFF by 2020. ReTree2016 kicked off on Earth Day, and ran through the end of Labor Day.With the help of the National Forest Foundation, the trees committedto during the #ReTree program will be planted in U.S. National Forestsin need of reforestation. This year’s campaign drove commitments toplant trees all via a social media matching program.
With the help of social media followers who posted a photo on Facebook, Twitter, orInstagram with #ReTree, Boxed Water committed to planting two trees for each photo posted. A large portion of the trees committed duringthe 2016 campaign will support reforestation in the Custer-GallatinNational Forest in Montana, a region that lost nearly 500 acres offorest due to wildfire damage from 2012’s Ash Creek Fire.
The NFF is the only conservation organization that is dedicated tosupporting 154 National Forests and 20 Grasslands throughout theUnited States. In addition to forest restoration, the organizationengages Americans in the health and public enjoyment of our NationalForests.
“Boxed Water and the NFF are incredibly excited to announce that wemore than doubled our initial goal for our 2016 campaign.” said MattDeWitte, Vice President of Marketing for Boxed Water. “This program would not exist, or be the success that it is without the individuals,retailer and distributor partners whom have taken the time to post,share and promote the ReTree project. As an organization that strongly believes in the bettering of our planet, it’s truly inspiring to seethe efforts of so many who want to also make a positive impact in ourworld.”“
We are proud of our partnership with Boxed Water and pleased with the results of this year’s ReTree program. This effort benefits thePeople’s Land – the National Forest System – and improves theircondition,” said Bill Possiel, NFF President. “We especially appreciate all those who particpated by sharing this program on social media to build awareness and advance this important effort. The sucessthis year has helped build momentum for ReTree in the coming years.”
Available in 500ml, 250ml, and 1 liter sizes, each Boxed Water carton is BPA free, and 100 percent recyclable, made using renewable paperfrom well-managed forests.
For more information about ReTree’s planting progress and how to get involved in next year’s reforestation initiative, visitwww.boxedwater.com/retree.
About Boxed Water
Boxed Water is a sustainable packaged-water company that enablessocially conscious consumption by re-thinking the way water is sold,shipped and consumed. Founded in 2009, Boxed Water is an alternativeto bottled water that is built on three principles: sustainability,efficiency and philanthropy. Each carton is recyclable and made usingrenewable paper from well-managed forests. Boxed Water has alsoreduced its carbon footprint and increased efficiency by shipping itscartons flat to its plants to be filled. Once filled, its square-shapereduces shipping waste versus round bottles, reducing the number oftrucks needed to transport the product. One percent of Boxed Water’sannual sales support reforestation and water relief efforts. Thecompany has offices in Grand Rapids, Mich. and is produced and filledin Holland, Mich. and Lindon, Utah.
About National Forest Foundation
The National Forest Foundation promotes the enhancement and publicenjoyment of the 193-million-acre National Forest System. By directlyengaging Americans and leveraging private and public funding, the NFFimproves forest health and Americans’ outdoor experiences. The NFF’sprograms inform millions of Americans about the importance of thesetreasured landscapes. Each year, the NFF restores fish and wildlifehabitat, plants trees in areas affected by fires, insects and disease,improves recreational opportunities, and enables communities tosteward their National Forests and Grasslands. Learn more atwww.nationalforests.org