Two Leading Convenience Chains Authorize Celsius at Up to 8,000 Stores

Boca Raton, FL (February 9, 2016) – Celsius Holdings, Inc., (OTCQX: CELH) the creator and marketer of Celsius®, the only clinically proven brand to burn body fat and calories while providing healthy energy, is pleased to announce approval for distribution into two major convenience chains with more than 8,000 stores nationwide. The launch will bring a variety of Celsius RTD flavors to the channel including the new Sparkling Grape Rush flavor, which will debut as a C-store channel exclusive for one of the chains.

Beginning in February 2016, Celsius will be a part of the corporate approved plan, which designates the suggested placement of product on shelves for the cooler door sets, in thousands of stores throughout the United States.  Celsius Sparkling Grape Rush, Sparkling Orange, Raspberry Acai Green Tea, and Peach Mango Green Tea drink flavors will be available in single can formats. Backed by multiple published university studies, drinking Celsius before moderate activity has been proven to help burn more body fat, burn 100 calories and more per serving and provide sustained, healthy energy.

image001 (1)

“Celsius is proud to be part of the mission to meet the demands of the on-the-go, health-conscious consumer,” said Gerry David, Celsius President and CEO. “These two chains are a regular stop for busy consumers, and we are excited to provide a healthy alternative that is clinically proven to burn body fat and calories while providing healthy energy. We look forward to bringing our new Celsius Sparkling Grape Rush to consumers nationwide, while continuing to increase brand awareness and shelf space for our variety of great tasting Celsius flavors.”

Celsius contains no sugar, no high-fructose corn syrup, no aspartame, no preservatives, no artificial flavors or colors, no gluten, and is vegan certified and low in sodium. Celsius is available nationwide at retailers across all channels, including supermarkets, convenience stores, nutritional stores, mass merchants, health clubs, spas, gyms, specialty stores, and e-commerce.

About Celsius Holdings, Inc.

Celsius Holdings Inc. (OTCQX: CELH) is a global science-based functional beverage company, founded in April 2004.  Celsius® provides negative calorie healthy energy in the form of ready to drink and powder formulas powered by MetaPlus™, a proprietary blend of quality ingredients including Green Tea with EGCG, Ginger, Taurine, Guarana, and B and C vitamins.  Backed by multiple published university studies, drinking Celsius before exercise has been proven to help burn more body fat, burn 100 calories and more per serving and provide healthy clean energy.

Celsius comes in seven delicious flavors, carbonated and non-carbonated, and also in powder stick formulas that can be mixed with water. Celsius has no preservatives, no aspartame, no high fructose corn syrup, no artificial flavors or colors and is very low in sodium. The Celsius line of products is vegan certified, Gluten Free, and sugar free. The first university study was conducted in 2005, and additional studies from the University of Oklahoma were conducted over the next five years. All studies were published in peer reviewed journals and validated the unique benefits Celsius provides to the consumer.

For more information, please visit

Forward-Looking Statements

This press release may contain statements that are not historical facts and are considered forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings’ future results of operations and/or financial position, or state other forward-looking information. In some cases you can identify these statements by forward-looking words such as “anticipate,” “believe,” “could,” “estimate,” “expect,” “intend,” “may,” “should,” “will,” “would,” or similar words. You should not rely on forward-looking statements since Celsius Holdings’ actual results may differ materially from those indicated by forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations affecting our business; and other risks and uncertainties discussed in the reports Celsius Holdings has filed previously with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.