Celsius Upgrades Common Stock Listing to OTCQX Best Market

3484c06c-ea76-4205-817b-d6f910834dc8Boca Raton, FL (January 11, 2015) – Celsius Holdings, Inc., (OTCQX: CELH) the creator and marketer of Celsius®, a healthy energy drink backed by clinical science, today announced that the Company’s common stock has been approved for listing on the OTCQX® Best Market, commencing with the opening of trading on Monday, January 11, 2016. The Company’s common stock was previously listed for trading on the OTCPink market.

OTCQX is designed for established, investor-focused U.S. and international companies that have met high financial standards, are current in their financial reporting and have been sponsored by a professional third-party advisor. The OTCQX market is considered by the SEC as an “established public market” for the purpose of determining the public market price when registering securities for resale in equity line financings with the SEC. The OTCPink market is not considered an “established public market” by the SEC and many broker-dealers have restrictions around trading or recommending OTCPink market stocks to investors. Trading on OTCQX indicates that a company is committed to providing a transparent market for its investors and maintaining high financial and operating standards.

In addition, Celsius announce that it has retained Hayden IR, a New York-based national investor relations consulting firm, to provide guidance and execute a strategic investor relations campaign designed to increase awareness and enhance shareholder value.

Gerry David, Chief Executive Officer of Celsius Holdings, Inc., stated, “Building upon a successful 2015, we look towards 2016 with great optimism, bolstered by a growing distribution, increasing brand awareness and the financial and marketing support of industry icons. The transition to the OTCQX and the engagement of a respected, national investor relations firm demonstrates our growing confidence in the business and our intent to attract new investors to the Celsius story. Moving to the OTCQX market is a milestone in the development of our company, supporting our commitment to providing timely and accurate financial information to shareholders and prospective investors. It is a major step towards increasing the liquidity of our common stock and reaching a larger number of investors and more readily enables the execution of orders for our common stock. Hayden IR is the ideal firm to introduce our story to prospective investors, and we look forward to benefiting from their established relationships.”

Brett Maas, Managing Partner of Hayden IR, added, “We are very excited about the opportunity Celsius Holdings has created, and believe their established, growing distribution network sets the stage for growth and increased shareholder value in the future. Celsius has created and brought to market a product line, backed by numerous scientific studies, which overlaps the three of the fastest-growing segments of the beverage industry – weight control, energy drinks and sports drinks – and we are excited to share this message with investors around the country.”

About Hayden IR

With offices in New York, Phoenix, Minneapolis and Seattle, Hayden IR provides a comprehensive range of investor relations services to a growing list of clients. For more than a decade, Hayden IR has been a recognized leader in driving market recognition and creating sustainable competitive advantages for more than 100 micro- and small-cap companies. Hayden delivers expertise and professionalism in such areas as investor management, relationship building, awareness campaigns, online presence and corporate identity. For more information, contact Brett Maas at (646) 536-7331.

About Celsius Holdings, Inc.

Celsius Holdings Inc. (OTCQX: CELH) is a global science-based functional beverage company, founded in April 2004. Celsius® provides healthy energy in the form of ready to drink and powder formulas powered by MetaPlus™, a proprietary blend of quality ingredients including Green Tea with EGCG, Ginger, Taurine, Guarana, and B and C vitamins. Backed by multiple published university studies, drinking Celsius before exercise has been proven to help burn up to 93% more body fat, burn 100 calories and more per serving and provide healthy clean energy.

Celsius comes in seven delicious flavors, carbonated and non-carbonated, and also in powder sticks formula that can be mixed with water. Celsius contains no sugar, no high-fructose corn syrup, no aspartame, no preservatives, no artificial flavors or colors, no gluten, vegan and is low in sodium. The first university study was conducted in 2005, and additional studies from the University of Oklahoma were conducted over the next five years. All studies were published in peer reviewed journals and validated the unique benefits Celsius provides to the consumer.

For more information, please visit www.celsius.com.