FORT LAUDERDALE, FLORIDA – February 25, 2016 – Today, branded content marketing and entertainment company BrandStar officially announced their appointment as Agency of Record for top manufacturer of tart cherry juice products, Cheribundi. From multicultural marketing to traditional, digital, and mobile marketing strategies, BrandStar has set a standard for intensifying the connection between brands and their consumers—which will prove pivotal in securing an even stronger industry presence for Cheribundi.
“Cheribundi has an incredibly rich opportunity to become a global leader focused on recovery and pain management solutions through its unequaled tart cherry products,” said Pat Patregnani, CEO of BrandStar. “We are thrilled to partner with them as we draw upon our diverse team of specialists to elevate and promote this powerful brand.”
Currently, Cheribundi boasts a vibrant consumer pipeline filled with health-conscious women and men, as well as over 130 professional and college sports team, that rely on the scientifically-backed benefits of their tart cherry juice products to reduce pain and inflammation, support more restful sleep, and help athletes recover more quickly. Powered by BrandStar’s intrinsic skill to educate and engage influential audiences, Cheribundiwill now gain the advantage of a full-service agency that is leading the evolution of integrated national programming, marketing, and advertising.
“No other agency has illustrated the level of outstanding creativity and passion for our brand that BrandStar has. The decision to extend our partnership with BrandStar was based on their exceptional leadership, unique understanding of our brand and their incredible work,” said Steve Pear, CEO of Cheribundi. “They have become a valuable, collaborative partner and we look forward to continuing to work with the team at BrandStar.”
The announcement of BrandStar as Cheribundi’s agency of record comes on the heels of its fresh, “Who Knew?” campaign – a nod to neophytes who are unaware of the many benefits of the tart cherry juice products. To find out more about the restorative and anti-inflammatory health benefits of Cheribundi’s products, visit www.cheribundi.com.
BrandStar is a multiscreen, branded content marketing company with world-class experience in the development of award-winning, results-oriented creative that builds meaningful connections between people, life, and brands while empowering and engaging powerful audiences on their purchasing decisions. Based in Deerfield Beach, Florida, BrandStar is comprised of three corroborative divisions— BrandStar Marketing is a multi-screen marketing & advertising agency that possesses expertise in all forms of traditional, digital, mobile and social marketing. BrandStar’s ListnTV owns and produces an original, branded entertainment content channel, ListnTV, which consists of a popular lineup of morning shows, aired daily on Lifetime Channel. BrandStar Studios is home to a state-of-the-art HD production facility with two sound stages and full support services for any type of production. For more information, please visit www.brandstar.com.
Cheribundi is a fresh-pressed tart cherry juice made from a proprietary juicing process developed by scientists at Cornell University to yield peak antioxidant levels.
Regular consumption of tart cherry juice is reported to reduce post-exercise muscle and joint pain. Tart cherries’ anti-inflammatory benefits may reduce pain from gout and arthritis, and they have an extensive list of heart health benefits. They also contain significant levels of melatonin that is believed to promote deeper, more restful sleep.
Cheribundi tart cherry juice products are available nationwide in grocery, natural and specialty retailers, including Kroger, Safeway, Target, Wegmans, Whole Foods, Wal-Mart and more.