CideRoad Confirms Leading Position in Switchel Category

13139205_1674830616110493_4954022864530167203_n(September 27, 2016 – Mendham, NJ) CideRoad, LLC, a line of ready to drink Organic Switchel beverages, founded by husband and wife team Kevin Duffy and Hilary La Forge, continues to solidify its leading position in the Switchel category. According to SPINS, Cide Road dominates the segment with an 82% dollar share and an 84% unit share with 230% dollar growth.

Within the broader drinking vinegar product universe, according to SPINS, Cide Road is the #3 overall vinegar beverage brand and growing at more than 500%, helping to drive the overall vinegar beverage segment growth, and has two of the top 10 items in the segment.

Cide Road is currently sold in approximately 3,500 stores nationwide. The growing list of major retailers includes Whole Foods Market, Kroger, Sprouts Farmers Market, The Fresh Market, Natural Grocers, Dierberg’s, HyVee and hundreds of independent grocery stores across the United States.

“It’s very exciting to watch the drinking vinegar category, particularly the Switchel category, growing at this rate,” stated Kevin Duffy, co-founder and CEO of Cide Road. “With the rise in popularity of Switchel and vinegar beverages in general, it is apparent that palates are evolving from the fad of artificial sweeteners to more complex blended flavors that balance sweet, sour and tangy. Consumers want brands that are healthy and taste great.”

People have been consuming vinegars in various forms and for various health benefits since the dawn of civilization. Apple cider vinegar (ACV) was a favorite secret ingredient of Hippocrates, the father to modern medicine. Multiple studies have linked Apple Cider Vinegar to lowering blood sugar levels which could aid against diabetes and obesity. A study published by the Journal of Agricultural and Food Chemistry showed exciting findings suggesting ACV can also help lower cholesterol.

Switchel is an easy to drink and refreshing apple cider vinegar beverage with a heritage dating back to colonial American times. Cide Road is bringing back this fun, refreshing, and healthful Switchel beverage using 100% organic, raw, un-filtered apple cider vinegar, fresh ginger and pure Vermont maple syrup, currently available in three flavors with more delicious options on the way!

Cide Road utilizes the expertise of Ramsey, NJ based Cascadia Managing Brands to develop and deploy its sales, marketing and distribution strategy.

About CideRoad Organic Switchel:

CideRoad Organic Switchel is the New Jersey-based maker of America’s Original Thirst Quencher, Switchel. Husband and wife team, Kevin Duffy and Hilary La Forge were first introduced to Switchel during a family ski trip to Vermont several years ago.

While exploring a side-road they came across a country store selling a homemade Switchel. After one sip, they were blown away by how different and tasty it was. Back at home, they started experimenting with their own recipe.

The Company currently produces three flavors of Switchel including the Original Maple and Ginger along with Cherry and Blueberry. CideRoad Switchel is Certified Organic and currently available in 14 ounce glass bottles.

To learn more about CideRoad’s journey like CideRoad on Facebook and follow CideRoad’s Twitter and Instagram channels. For more information visit our website at

About SPINS:

Headquartered in Chicago, SPINS is the leading provider of retail consumer insights, analytics and consulting for the Natural, Organic and Specialty Products Industry.

SPINS data points in this announcement are based on Total US, cross-channel aggregate of Natural Supermarkets, Specialty Gourmet Supermarkets, and Conventional Multi Outlet; (1) 12 wks ending 8/7/16 vs year ago; (2) 52wks ending 8/7/16 vs year ago