Stater Bros. Markets Adds Reed’s and Virgil’s Brands Chainwide
Craft soda and kombucha company Reed’s has secured authorization for its Reed’s and Virgil’s brands in Stater Bros. Markets, the largest privately owned supermarket chain in Southern California. Stater Bros. has 168 locations in the region and annual sales of nearly $4 billion.
In a release announcing the deal, Reed’s senior vice president of sales & marketing Neal Cohane described Stater Bros. as “the dominant grocery chain player in the Southern California marketplace.” Cohane expect new placement of the soda brands to “accelerate our performance” for Reed’s & Virgil’s, stating that they are currently “the fastest growing of the Top 50 soda brands in the grocery channel in the latest 52 weeks.”
Juiceology Expands Presence in Northern California and Arizona
Super-premium juice brand Juiceology is now represented in Safeway stores in Northern California and all Albertson’s locations in the supermarket’s Arizona division. Juiceology adds whole grain extracts to its five juice blends, each of which contain 32 percent of the FDA’s recommended daily fiber value and less than 200 calories per bottle.
Juiceology products are now sold at 5,000 retail stores, including Walmart and Sprouts, nationwide. Later this year, the company will launch a package revamp and add the Non-GMO Project Certification seal to its labels. Juiceology will also introduce a sixth SKU: “Red Elements,” a new variety that combines red fruits, ginger and turmeric.
Kona Deep Makes its Way to the Mainland
Hawaii’s Kona Deep has announced that it will launch its namesake bottled water in the continental United States beginning in March. Sourced from melted glacial water harvested from deep ocean currents, Kona Deep bottled water is naturally electrolyte-rich, according to the company. It will be distributed throughout the natural, grocery and specialty retail channels in the Western United States.
“Deep ocean water is a billion dollar category in Asia, but this is still very much a new category of bottled water in the U.S.,” said Kona Deep Chief Executive Officer Patrick Turpin.
In other distribution news:
Celsius, a calorie- and fat-burning beverage brand, has been approved for distribution into two major convenience chains with more than 8,000 stores combined nationwide.
Sipp, which markets a line of premium sodas, has partnered with food service giant Aramark to expand distribution of its products in corporate kitchens and break rooms in Silicon Valley.
Bluewater Farms Cranberries has gained new placement of its fresh cranberry juices in 10 AKiN’S Natural Foods stores, all located in the Midwest.