ST. ALBANS, VT (August 3, 2016) – DRINKmaple, maker of the nation’s leading maple water, officially announces the launch of its newest product, DRINKmelon Organic Watermelon Water – now available in stores in the Northeast. Produced in St. Albans, Vermont, DRINKmelon is a single-ingredient, plant-based functional beverage and the only 100 percent organic, shelf-stable watermelon water available in major grocery stores today. The launch coincides with widespread distribution gains of the brand’s original beverage and namesake, DRINKmaple Organic Maple Water, which has rolled out into a slew of new retailers nationwide.
“We’ve had a busy summer at DRINKmaple headquarters, hand-producing our newest beverage while simultaneously growing our national footprint,” said Kate Weiler, co-founder and CEO of DRINKmaple. “Since launching the business in 2014, we’ve gained so much traction around our maple water, and we anticipate the same excitement around watermelon. More and more consumers are not only looking for a delicious product, but one that is pure, organic, and nutritious. These are our standards.”
DRINKmelon Launch
Similar to DRINKmaple, sister beverage DRINKmelon Organic Watermelon Water is made from one single ingredient straight from a plant source: organic watermelons. The new premium beverage is non-GMO, Kosher, organic, gluten-free, dairy-free, and vegan. Harvested at the peak of ripeness, sun-ripened American-grown watermelons are peeled and juiced before undergoing a gentle filtration process in an effort to preserve the water’s freshness, taste, and nutritional benefits. Each batch is taste-tested prior to bottling to ensure the highest quality of pure watermelon goodness in every bottle.
DRINKmelon is priced at $2.99 per 12 fluid ounce bottle and is currently available for purchase in Ahold Stores, which includes Stop & Shop, Martin’s Food Markets and Giant Food Stores, ShopRite/Wakefern Supermarkets, and will soon be in Wegmans markets. DRINKmelon’s retail footprint will continue to expand this fall.
DRINKmaple Distribution Updates
DRINKmaple Organic Maple Water is becoming widely available nationwide as the brand continues to grow its retailer roster at an unprecedented pace. New major grocers and regional markets carrying the beverage include popular wholesale club Sam’s Club, Giant Eagle, which has supermarkets throughout Pennsylvania, Ohio, West Virginia, Indiana and Maryland, Big Y World Class Market in Massachusetts and Connecticut, New Seasons Markets in the Pacific Northwest, and Harmons Grocery Stores in Utah. On deck for this fall is Publix in the Southeast, as well as Hannaford Supermarkets in New England. Furthering its distribution wins, DRINKmaple has expanded into its first convenience store, CVS Pharmacy, and can be found in select locations in the Northeast region.
Having signed on with leading supermarket chain Kroger this spring, DRINKmaple has also recently claimed shelf space in more than 1,000 Kroger-operated stores, including Fred Meyer in the Pacific Northwest, King Soopers in the Rocky Mountains, Smith’s in the Southwest and Northwest, Fry’s in Arizona, and Ralphs in Southern California, among others.
DRINKmaple Organic Maple Water can be found in more than 4,000 conventional and natural grocers, specialty food stores, convenience stores, restaurants, and fitness studios across the U.S. and is available internationally in the U.K. and Australia.
To learn more, visit: www.drinkmaple.com.
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About DRINKmaple:
DRINKmaple pure maple water is the sap that comes straight from maple trees. It is a natural hydration that boasts a subtle hint of maple flavor. Containing 46 naturally occurring vitamins, minerals, polyphenols, antioxidants and prebiotics, the refreshing beverage is naturally low in calories, gluten-free, dairy-free, organic, vegan and non-GMO. The sap is obtained by sustainably tapping the trunks of American-grown maple trees on USDA-certified organic family-run farms in Vermont. Once harvested, DRINKmaple sets the industry standard, boasting a “tree to bottle” process in an effort to preserve the sap’s freshness, quality, taste and nutritional benefits.