SAN DIEGO, Calif. (September 9, 2016) — Electrolife, a leading clinical hydration beverage in North America, is announcing today that it has partnered with three leading distributors to increase product availability in the following major markets: the Greater Los Angeles area, San Diego County and Nevada, including Las Vegas.
Adapted to suit the U.S. market, Electrolife is based on Electrolit, the #1 oral hydration beverage in Mexico and Latin America. Available in four flavors: grape, lemon lime, orange, and coconut, Electrolife meets scientific criteria to help prevent dehydration from working out, performing outdoor chores, heat exposure, illness or hangovers.
“After 70 years of proven market success in other countries, we know that Electrolife’s unique clinical formula has the right balance of purified water, electrolytes, ions, and glucose to help you rehydrate and replenish your body for proper function,” said Will Righeimer, Chief Executive Officer of Kuantum Brands.
Electrolife comes in a 21-ounce, sterile filled, recyclable square plastic bottle and does not contain any artificial colors, corn syrup or synthetic stimulants that many other leading sports and energy drinks offer consumers today.
By working with the following well-known distributors in these major markets, Kuantum Brands has quickly obtained thousands of distribution points, including hotels, retail chain stores, convenience stores, gas stations and specialty stores with leading customers such as Albertsons, Sprouts, Smart & Final, Hilton Hotels & Resorts, 7-Eleven and AM/PM.
Haralambos Beverage Co. (http://www.haralambos.com) is a family owned business that was founded in 1933. The company will service the Greater Los Angeles area, which is the second-largest urban region in the U.S., comprised of LA, Orange, Riverside, San Bernardino, and Ventura counties.
John Lenore & Co. (http://johnlenore.com) has been a top San Diego County beverage, snack and craft beer distributor for nearly 50 years. The company will service San Diego County.
Southern Glazier’s Wine & Spirits (http://www.southernglaziers.com) is the nation’s largest wine and spirits distribution company. The company will service Nevada, including Las Vegas, which is visited by 35 million tourists each year.
“Partnering with some of the country’s most established and successful distributors for our U.S. and Canadian launch truly reflects Electrolife’s high quality,” Righeimer said. “With their solid infrastructure, effective networks, innovative approaches, and proven track records, we know Haralambos, Lenore and Southern Glazier’s will help get Electrolife to the hands of millions of customers.”
Electrolife supports its distribution partners by utilizing its own experienced field sales, merchandising, brand ambassador and demo teams to grow territories with its distributors. Electrolife also maintains a comprehensive brand awareness and marketing plan, including targeted advertising, a social media campaign, and sponsorships. Electrolife is the largest product for Kuantum Brands, which develops, manufactures and distributes functional beverages, organic and non-GMO products in the U.S., Canada, Europe and the Middle East.
Headquartered in San Diego, Kuantum Brands is wholly-owned by PiSA Pharmaceuticals, the largest pharmaceutical company in Mexico, and by Sesajal, a leading global supplier of organic and non-GMO ingredients. Electrolife is manufactured by PiSA in pharmacy-grade facilities.
PiSA Pharmaceuticals
Founded in 1945, PiSA is the largest pharmaceutical company in Mexico offering more than 1,500 products and employing over 16,000 professionals committed to excellence. PiSA has 14 technologically advanced manufacturing locations and distributes pharmaceutical products, and medical and health devices to public and private sectors in Mexico, Latin America, and Internationally; including functional and clinical beverages. PiSA is a socially responsible company with ongoing commitments to society, the environment, workers and their families. More information about PiSA can be found at (en.pisa.com.mx) or (www.electrolit.com).
Sesajal
For over 25 years, Sesajal has been a leading global supplier of non-GMO and organic vegetable oils, seeds, grains and Mediterranean cuisine ingredients. Sesajal operates in more than 20 countries offering integrated solutions for the food, pet, pharmaceutical, cosmetic and personal care industries. Focused on service, quality, sustainability and community, Sesajal actively supports over 5,000 families in the agricultural community and promotes programs for education, well-being and human development for underprivileged families partnering with several non-profit organizations globally. More information about Sesajal can be found at (www.sesajal.com).
Kuantum Brands
Kuantum Brands is a leading branded consumer products company with a focus on food and beverage offerings that promote a healthy lifestyle which include functional beverages, non-GMO and organic foods and healthy snacks. The leading product for Kuantum Brands is Electrolife, a clinical hydration beverage manufactured by PiSA Pharmaceuticals. The global headquarters for Kuantum Brands is located in San Diego, California, with distribution centers strategically located throughout the United States and Mexico. Kuantum Brands is wholly-owned by Sesajal and PiSA Pharmaceuticals. More information about Kuantum Brands can be found at (www.kuantumbrands.com).