Evolution Fresh Enters Canada

Orange_BZK6Q8rEvolution Fresh, the Starbucks-owned, high pressure processed (HPP) juice brand, is heading north.

On Tuesday Evolution Fresh announced its debut in Canada where its juices will be sold in 1,300 Starbucks cafes nationwide. The deal makes Starbucks one of the largest retailers of cold-pressed juice in the country.

Starbucks Canada approved four Evolution Fresh products — Orange, Sweet Berry, Sweet Greens and Super Greens — for sale in its cafes. The juices will retail for $4.95 to $5.95 per 450 mL bottle.

“We want to enrich our customers’ lives by offering a superior option for their healthy choice,” said Starbucks Canada president Rossann Williams. “Customers will be amazed when they learn that each 450 mL bottle contains from one to two pounds of fruit or fruit and vegetables.”

In the U.S., Evolution Fresh is currently available in more than 15,000 stores across the country.

The company’s press release can be found below:

TORONTO, January 5, 2016 – Today, Starbucks Canada introduces high-quality, delicious and nutritious Evolution Fresh™/mc cold-pressed, HPP juice to customers at more than 1,300 participating stores nationwide.

The introduction of Evolution Fresh will make Starbucks Canada one of the largest distributors of cold-pressed HPP juices in the country, providing Canadians with a quick and convenient way to make a healthy lifestyle choice. Evolution Fresh™/mc cold-pressed, high pressure processed juices will be available in four varieties – Orange, Sweet Berry, Sweet Greens and Super Green – competitively priced from $4.95 to $5.95.

“We want to enrich our customers’ lives by offering a superior option for their healthy choice,” said Rossann Williams, president, Starbucks Canada. “Customers will be amazed when they learn that each 450 milliliter bottle contains from one to two pounds of fruit, or fruit and vegetables. I am certain they will enjoy how remarkably fresh the pure ingredients taste – as if the juice had just been freshly made in their kitchen.”

This launch marks the Evolution Fresh brand’s first foray into the Canadian market and demonstrates continued business momentum, building on the more than 15,000 points of distribution in the United States, including grocery, natural channel and Starbucks® retail locations. Evolution Fresh was acquired by Starbucks in 2011, which invested in a $70 million, 264,000-square-foot juicery based in Rancho Cucamonga, California, which is the largest HPP juicery (in sales) in the United States capable of sourcing, peeling, squeezing and pressing raw fruits and vegetables. This facility has furthered Evolution Fresh’s industry leadership and enabled the company to deliver high-quality juice at scale using HPP to help protect nutrients and authentic flavor in every bottle.

Evolution Fresh founder, Jimmy Rosenberg, discovered his passion for juice more than 30 years ago making fresh juice in his mom’s kitchen and selling it on the beaches of Santa Monica, California. In 1995, he started Evolution Fresh with a mission of giving more people access to the amazing health benefits and vibrant flavor of juice. The introduction of high pressure processing in 2010 was a milestone in protecting authentic flavor and nutrients.

“Getting more fruits and vegetables in your diet is not some new health and wellness trend,” said Rosenberg.  “Life is complicated and although we know it will make us feel better, getting enough fruits and green vegetables can require a lot of effort. By offering cold-pressed juice in select Starbucks® stores across Canada, especially our green juices, we are making it convenient for people to make what I call a ‘loving choice,’ something delicious that also offers three servings of vegetables or combined fruit and vegetable servings  in each bottle.”

By kicking off 2016 with the launch of Evolution Fresh™/mc juices in Canada, customers in more than 1,300 Starbucks® locations now have a convenient way to start a getting more fruit and vegetables into their diets. From drinking a green juice to taking a weekly walk, Evolution Fresh is encouraging and inspiring people to make small, positive changes that can lead to a little more joy and wellness in 2016.

About Starbucks

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.ca and the Starbucks Newsroom at news.starbucks.com.

About Evolution Fresh, Inc.

Evolution Fresh offers cold-pressed juice and goods that provide high-quality, wholesome and delicious nutrition to consumers. Evolution Fresh takes a different approach to crafting its cold-pressed juice – it presses and squeezes vegetables and fruits, bottles the juice cold and uses high pressure processing (HPP) to help protect flavours and nutrients. Acquired by Starbucks (NASDAQ:SBUX) in 2011, Starbucks and Evolution Fresh seek to make incredible nutrition widely accessible. To learn more about Evolution Fresh and our cold-pressed difference, please visit evolutionfresh.com.

For more information on this news release, contact us.