NEW YORK (September 21, 2016) – FORTO Coffee Energy Shots are launching into Grocery & Pharmacy Distribution. The #1 Selling Coffee Energy Shot in convenience stores will debut with singles and shipper displays in Rite Aid, Hy-Vee, Jewel, and Publix grocery stores this month, with additional retailers rolling it out over the next several months.
The Ready-To-Drink, Organic and Fair Trade cold brew energy shot adds innovation to the coffee and energy set, offering consumers a lightning fast alternative to brewing their own coffee. Made with pure Colombian coffee, and added caffeine from green coffee beans, FORTO provides the energy of drinking two cups of coffee, from each portable 2-ounce shot.
“Since first launching FORTO last year in military bases across the country, we’ve had consumers tell us how convenient they have found the portable coffee energy shots to be, especially when they are rushed for time in the mornings,” said Neel Premkumar, Founder and CEO of FORTO Coffee. “Now they can stock up at select grocery chains and make sure they always get their coffee fix, even when they’re short on time.”
FORTO is the #1 Coffee Energy Shot, sold in over 10,000 stores nationwide. Created by a father of twins needing wholesome energy – FORTO is pure coffee (Organic, Fair-Trade, Cold-Brew) – plus 2x energy (200mg caffeine) from green coffee beans. The name FORTO is derived from the Italian word for strong (forté), as each handheld bottle of FORTO has as much energy as 2 regular cups of coffee! Since launching across all U.S. Military bases, FORTO has been driving incremental growth for the Energy Shot category in retail stores nationwide.
For additional information on FORTO, please visit www.FortoStrongCoffee.com
Kyle Pollack / Brand Manager