New FDA guidelines a boon for innovative maplewater brand
NEW YORK, June 24, 2016 / — Happy Tree, innovator of the leading maple water product line in the U.S., continues its significant distribution gains since launching only two years ago. This summer Happy Tree is expanding to more than 400 new retail locations throughout the country, including select Kroger divisions, Midwest leader Giant Eagle and New England staple Market Basket. Kroger will be offering five of Happy Tree’s SKUs: Original, Lemon, Ginger, Pomegranate and Mint, all in a new 12oz size.
With distribution in more than 1,000 retail locations, Happy Tree will also be expanding to several more UNFI warehouses this summer to deepen its penetration of natural foods retailers throughout the country. Starting off with a single SKU two years ago, Happy Tree now offers a full line of maple water based hydration, in addition to its very popular Cold-Brew Coffee.
“This summer we are beginning to revolutionize the beverage cooler with our clean-label product line,” explained Ari Tolwin, Co- founder and CEO.”Maple water is tree-filtered water with naturally occurring sweetness and nutrients such as Manganese, and Vitamins B1 and B2. With the movement away from added sugars, retailers and consumers are embracing our message of maple water as the answer.”
Tolwin continued, “This is only the beginning of the Happy Tree innovation pipeline. Retailers and consumers embrace the clean label, great tasting hydration that our maple water-based line offers. We are excited to continue to bring unique products to market to offer the consumer great-tasting, clean label beverages.”
Happy Tree’s mission is to revolutionize the beverage cooler by reinventing categories with its maple water powered beverages. Happy Tree is redefining healthy hydration by offering uncompromising consumers a complete all-day natural hydration beverage: revitalizing nutrients and hydrating electrolytes, with great taste and half the calories and sugar of coconut water, and at a price point accessible to all.
To sample the Happy Tree product line, stop by Summer Fancy Food Show Booth # 4241.
About Happy Tree
Launched in early 2014 by brothers Ari and Chaim Tolwin, Happy Tree is the leading brand in the fast-growing maple water category in the U.S. All of Happy Tree’s products are certified organic and Non-GMO Project verified. Happy Tree is currently available at leading natural and specialty stores including Whole Foods Market, The Fresh Market, Natural Grocers Vitamin Cottage, Gelson’s, Bristol Farms, Central Market and Fairway, as well as online at Amazon.com and Fresh Direct. Learn more about Happy Tree at www.drinkhappytree.com or connect with us on Facebook, Twitter or Instagram.
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