NEW YORK, September 19, 2016 / — Millennials, 80 million strong in the United States and with over $200 billion of annual purchasing power, are uncompromising consumers. Gone are the days of legacy brands and dominant products that seemingly pass uninterrupted and unquestioned from generation to generation. In regards to their dietary choices, millennials seek taste, nutrition, and clean label in products without artificial flavors, colors, preservatives or mystery ingredients.
With lots of skin-healthy manganese, more electrolytes than the leading sports drink, a taste profile preferred 8:1 over coconut water in a blind taste test, and a clean label with no added sweeteners, preservatives, flavors or colors, Happy Tree continues its exponential growth, driven by the millennial crowd.
Happy Tree’s leading maple water innovations continue with the launch of Pomegranate Maple Water. Happy Tree Pomegranate Maple Water is now available nationally through UNFI and is launching in several national and regional retailers throughout the country, including select Kroger banners and Giant Eagle.
“We tripled our store count this year and continue to attract new loyal consumers who love Happy Tree’s great taste, nutrients, and clean label,” said Ari Tolwin, Co-Founder and CEO. “Pomegranate’s antioxidants and taste profile work well to complement maple water’s subtle sweetness and the result is a delicious bold flavor with all the naturally occurring nutrients.”
Tapping into the more than 50 billion gallons of water produced by maple trees each year, Happy Tree’s mission is to revolutionize the beverage cooler with its maple-water powered beverages. Happy Tree is redefining healthy hydration by offering uncompromising consumers a complete all-day natural hydration beverage: revitalizing nutrients and hydrating electrolytes, with great taste and a clean label, and at a price point accessible to all.
To sample the new Pomegranate Maple Water and the entire Happy Tree line, stop by Natural Products Expo East Booth #946.
About Happy Tree
Launched in 2014 by brothers Ari and Chaim Tolwin, Happy Tree is the leading brand in the fast-growing maple water category in the U.S. All of Happy Tree’s products are certified organic and Non-GMO Project verified. Happy Tree is currently available at leading natural and specialty stores including Whole Foods Market, The Fresh Market, Natural Grocers Vitamin Cottage, Market Basket, select Kroger banners, as well as online at Amazon.com and Fresh Direct. Learn more about Happy Tree at www.drinkhappytree.com or connect with us on Facebook, Twitter or Instagram.