Juicero Appoints Jeff Dunn As CEO


San Francisco — October 17, 2016 — Juicero, the company that recently launched the first professional-quality, connected, countertop cold-press juicing system, today announced it has appointed Jeff Dunn Chief Executive Officer, succeeding Doug Evans, effective October 31, 2016. Juicero founder Doug Evans remains Chairman of the Board and will continue full-time to drive the company’s vision and strategic relationships. As CEO, Dunn will partner with Evans to manage the company’s accelerating consumer growth and pursue emerging opportunities in commercial outlets like hotels, natural grocery stores, colleges/universities, corporate offices and more. Dunn, who has been a Juicero Board member since the company’s inception, has 30 years of experience building and scaling iconic consumer brands. Over nearly the past decade, he has focused exclusively on the fresh food category.

“Because of his deep experience building fresh produce and beverage businesses, Jeff is the ideal leader to execute the next phase of our ambitious vision,” said Doug Evans, current CEO, Founder and Chairman of Juicero. “Jeff has spent the past eight years introducing innovative, fresh, healthy products and brands to the market. Given his strong belief in the power of fresh food and deep understanding of the market, I’m excited to partner with him and the rest of our team to execute on the bold Juicero vision of helping people achieve their healthiest lives by consuming more fruits and vegetables — both in and outside the home.”

“In a short period of time, Juicero has poised itself to reinvent not only the premium juice category, but more broadly the future of fresh food,” said Dunn. “Since launching a mere six months ago, Doug and his senior executive team have built a strong foundation and are on the cusp of significant growth. They’ve already achieved strong early revenue and monthly growth, and have disciplined themselves in California in preparation for greater consumer and commercial expansion in 2017. I’m proud to join Doug and the team to grow and leverage their truly innovative and breakthrough technologies to transform how people consume fresh, organic, healthy produce.”

Dunn was most recently President, Campbell Fresh, a division of Campbell Soup Company, where he was responsible for building the company’s scale and accelerating its growth in the rapidly expanding fresh segments and categories across the retail perimeter.

Between 2008 and 2015, Dunn was President of Bolthouse Farms. Campbell acquired Bolthouse Farms in 2012 for $1.55 billion. His campaign to encourage Americans to eat baby carrots “like junk food” earned national acclaim, spurring a sustained rise in carrot sales. Campbell is one of North America’s leading growers and marketers of fresh carrots, as well as a leading provider of super-premium juices, smoothies and salad dressings.

From 2000 to 2004, Dunn was President of Coca-Cola North America, the largest of Coca Cola’s strategic business units.

“Jeff’s career path from the behemoth beverage brand Coca-Cola to the healthy and fresh offerings of Bolthouse and Campbell demonstrates his prescient understanding of the driving trends in the consumer beverage industry,” said Randy Komisar, Partner at Kleiner Perkins Caufield Byers. “Commercial outlets are shifting quickly to serve the growing customer demand for healthier options. We think that Juicero will be today’s fresh, healthy beverage fountain.”

“Since launching in April and proving out the consumer value of Juicero, we’re now focused on illustrating how Juicero’s value extends far beyond the kitchen,” said Evans. “With hectic lives and busy schedules, consumers want convenient, healthy food options both in and outside the home, and fresh, cold-pressed organic juice is a great option. In response, commercial outlets are lining up to implement Juicero in their hotels, natural grocery stores, universities, offices and restaurants, because it eliminates the huge operational and financial challenges of a traditional juice bar.”

“Given the scope of Juicero’s opportunity, it was important to Doug and the Board to secure the best, most experienced talent to help Juicero execute its long-term vision,” said David Krane, CEO of GV (Google Ventures). “Juicero’s first goal is to reinvent the juice category, but ultimately the company aspires to transform how fresh produce is delivered and consumed across many categories, both for consumers and commercial outlets.”

The Juicero executive team, which will report to CEO Dunn, includes Malachy Moynihan, Chief Product Officer; Deena Bahri, Chief Marketing Officer; Mike Rosenthal, Chief Financial Officer; Tim Connell, VP Sales; and Neill King, VP Fresh Operations.

Juicero is headquartered in San Francisco and operates a 4.5 acre fresh operations campus in Commerce, CA. The fresh operations campus is designed to take advantage of close proximity to organic farms from which Juicero sources much of its produce.

About Juicero

Juicero is on a mission to invent products, services and experiences that help people consume the fresh foods that will manifest true health. With its inaugural product, Juicero enables a professional quality juice bar at home, in the office or in food service, by combining the first countertop cold­-press juicer with the delivery of fresh, organic produce from farm to you in ready­ to ­juice Produce Packs. Together, the Press and Packs create delicious, cold­-pressed, 100% juice at the touch of a button ­­and eliminate all the prep and cleanup busy consumers or commercial entities normally have to undertake. The result is healthy, plant-­based nutrition made effortless ­­and the best cold­-pressed juice you’ve ever tasted.

Learn more at www.juicero.com and www.juicero.com/business


Chrissy Trampedach, Head of Communications – Juicero,