JUST Water Partners with Southern Wine & Spirits to Expand Distribution into Arizona

JUST WaterGLENS FALLS, N.Y., May 3, 2016 /PRNewswire/ — JUST water, an ethically sourced 100% spring water in an innovative paper bottle, is thrilled to announce its partnership with leading distributor Southern Wine & Spirits in Arizona.

Southern Wine & Spirits, the nation’s number-one-ranked distributor, will serve as JUST water’s on-premise distribution partner in Arizona. Like JUST water, Southern Wines & Spirits takes social responsibility serious and accepts responsibility for maintaining the highest standards of integrity, ethics, and support for employees, customers, communities and the environment.

JUST water is disrupting the current bottled water market by responsibly sourcing, and producing and packaging for improved environmental and social impact. JUST water recently began production on its new green polyethylene (PE) bottle, which will increase its renewable resource content from 53% to 82%. The updated JUST water bottle creates up to 74% less greenhouse gas emissions than traditional plastic bottles.

JUST’s 100% spring water is from the Glens Falls watershed in Upstate New York where water is abundant. A unique ethical trade revenue partnership with the city of Glens Falls is revitalizing the local community by paying six times the municipal rate for access to its excess water for the next 99 years. The revenue over time helps to upgrade aging infrastructures, while the business model itself is restoring industry, providing jobs and protecting the watershed.

“At JUST water we are always looking to collaborate with companies that have strong values that are similar to ours. Southern Wine & Spirits is not only socially responsible, but is a leader in on-premise distribution and will help us create a strong presence throughout Arizona,” said Grace Jeon, JUST CEO.

“We are pleased to join JUST’s rapidly growing distribution not only because of the exciting business opportunity, but also because JUST water is a conscious, ethical product,” said Walter Jahn, Southern Wine & Spirits Brand Manager.

JUST water is currently available nationally at Whole Foods Market, Kroger, Albertsons/Safeway, Sprouts, and other fine retailers, at a retail price of $0.99 for a 16.9-ounce carton. The price point is deliberate to ensure JUST water is accessible to everyone.

About JUSTHeadquartered in Glens Falls, New York, JUST aims to create optimism and economic value through operational innovation and delivering disruptive products at affordable prices. A diverse group of impact investors, artists, and members of the science and innovation community came together to form JUST and support the launch of its first product, JUST water. JUST water is 100% spring water sourced from the Glens Falls watershed in the Adirondack Mountains. For more information, visitwww.justwater.com.

About Southern Wine & Spirits Since its founding in 1968, Southern Wine & Spirits of America, Inc. (Southern), is a nationally recognized wine and spirits distributor known for its historic commitment to delivering the highest standards of customer service and creative marketing programs and partnerships. The Company is also known for its best-in-industry sales and marketing professionals; its efficient and effective and well-trained sales, operational and support staff; its ongoing investments in and contributions to hospitality and beverage education for this staff, its customers and, many national educational institutions. In addition, Southern is justly respected for its deeply held belief in the importance of giving back, for being a socially responsible corporate citizen and for making generous contributions to national, state and local charitable organizations.