HICKSVILLE, N.Y.–(BUSINESS WIRE)–Long Island Iced Tea Corp. (OTCQB:LTEA) (the “Company”), a growth-oriented company focused on the ready-to-drink (“RTD”) tea segment in the beverage industry, today announced the appointment of brand expert Bert Moore to its Advisory Board. Mr. Moore is a managing partner at Wider Lens, a high-end strategic brand consulting firm.
Philip Thomas, Chief Executive Officer of Long Island Iced Tea Corp., commented, “We believe Bert’s world-class experience and proven ability to build brands will be a tremendous asset as we continue to grow the Long Island Iced Tea brand. He has worked with some of the largest brands in the world and we look forward to his contributions to the team.”
Prior to his current position with Wider Lens, Mr. Moore was the Chief Executive Officer of StrawberryFrog NYC, a leading independent marketing agency network. Mr. Moore was also previously a partner and the Chief Strategy Officer at Deutsch New York. In this position, Mr. Moore led the strategy and planning efforts on global businesses and new business efforts emanating out of North America for Deutsch New York’s parent Deutsch Inc., a multi-disciplinary marketing communications agency headquartered in New York City. Prior to joining Deutsche New York in 2011, Mr. Moore was the Global Chief Strategy Officer for Lowe & Partners, an international integrated marketing agency. At Lowe & Partners, his department won EFFIES in over 50 markets worldwide and helped the agency achieve triple digit growth over his seven year tenure.
Mr. Moore added, “The ‘Long Island’ name is iconic and I am privileged to work with the team and craft it into a world-leading brand.”
Mr. Moore has worked in business sectors in over 70 markets around the world. Bert led the relationships, brand strategy and creative development across a range of sectors and clients including Aramark, Beam Inc., LG, Mahindra, Nike, Pernod Ricard, Reuters, Singapore Government, Unilever and Virgin. He has served on the boards of three global agencies – Burson Marsteller, Lowe & Partners and WeberShandwick. During his time in the UK, Mr. Moore sat on the commercial advisory boards of both The Prince’s Trust and NSPCC.
About Long Island Iced Tea Corp.
Headquartered in Long Island, New York, Long Island Iced Tea Corp. operates in the ready-to-drink tea segment of the beverage industry. The Company has developed non-alcoholic, premium iced tea bottled beverages made with quality ingredients that are offered at an affordable price. The Company is currently organized around its flagship brand Long Island Iced Tea, a premium, ready-to-drink iced tea sold primarily on the East Coast of the United States through a network of distributors. The Company’s website is www.longislandicedtea.com.