Mello Yello Debuts New Look, Launches “This is MY World” Marketing Campaign

ATLANTA–(BUSINESS WIRE)–Mello Yello has a new attitude that is audacious and powerful, and its new design is bold and unapologetic, to reflect the passions and pride of the loyal Mello Yello fan. Mello Yello is now sporting a black, dauntless “MY” logo across vibrant yellow packaging, and silver “MY” on black packaging for Mello Yello Zero.

The delicious citrus flavor of lemon, lime and orange will remain the same, but that’s where the old stops and the new begins.


“We hope that Mello Yello’s new attitude encourages those who love the outdoors to enjoy their favorite hobbies with a refreshing Mello Yello in-hand,” said Bobby Oliver, director, sparkling citrus brands. “We hope its loyal fans see the new look as something to be proud of, because we know the smooth citrus taste of Mello Yello and its fearless new look will work as hard as he does during his gritty adventures.”

Also a long-term, proud sponsor of the NHRA marquee national touring series, the NHRA Mello Yello Series logo has also been redesigned to reflect the grit and glory of high-speed drag racing.

Mello Yello’s new look is rolling into markets across the country and appears on all Mello Yello and Mello Yello Zero bottles and cans. The brand’s new “This is MY World” marketing campaign includes out-of-home advertising, radio and in-store point-of-sale in select markets. Visit to learn more.

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