SAN FRANCISCO (Summer 2016) – Pique Tea, a new innovative tea crystal company, provides an effortless way to enjoy the pure flavor and unprecedented health benefits of tea, without compromising flavor or nutrients. Liberating tea lovers from the inconvenience of tea bags and strainers, Pique Tea Crystals completely dissolve in water and offer a hassle-free way to enjoy an exceptional cup of tea in an instant.
Free from artificial flavors, preservatives and sugar, Pique Tea Crystals are made from top grade whole leaf tea sourced direct-from- farm at their peak freshness using a proprietary process that locks in the natural tea antioxidants and fresh flavor of premium, whole leaf tea at their maximum potency. After years collaborating with tea farmers, tea masters and tea lovers, Pique Tea developed a way to turn organic loose-leaf tea into Tea Crystals. Blended, brewed and crystallized, Pique Tea Crystals use organic whole leaves sourced directly from trusted tea farms at their peak of freshness. Pique’s proprietary Leaf-to-Crystal™ brewing process extracts the fresh flavor and nutrients of whole tea concentrated at optimal levels, and locks it in a crystal form.
Pique Tea was designed with the underlying mission to inspire an emerging generation of tea drinkers and create a new tea ritual that offers effortless enjoyment with the flavor and health benefits of exceptional tea. The company was founded by Simon Cheng, a passionate tea drinker and entrepreneur with great respect for a centuries-old tradition and the desire to innovate. Cheng’s deep appreciation for the rich flavor and powerful nutrients in tea inspired him to create a new ritual for enjoying an exceptional cup of tea.
Pique Tea is currently available for purchase online via subscription at piquetea.com in five varieties: Earl Grey, English Breakfast, Mint Sencha, Sencha and Jasmine (MSRP $9.69). The brand will begin rolling out into natural food retailers on the west coast this fall 2016.
Pique Tea provides an effortless way to enjoy the pure flavor and unprecedented health benefits of tea, the world’s healthiest beverage without compromising flavor or nutrients. Free from artificial flavors, preservatives and sugar, Pique Tea Crystals are made from top grade whole leaf tea sourced direct-from-farm at their peak freshness using a proprietary process that locks in the natural tea antioxidants and fresh flavor of premium, whole leaf tea at their maximum potency. Pique Tea was founded by Simon Cheng — a tea-loving entrepreneur, with a deep understanding of an ancient tradition, keen pursuit of natural health practices and the drive to effect change through these experiences. Drinking tea was a structural part of Simon’s daily life and health regimen from childhood. Pique enables consumers to enjoy the rich tea antioxidants and fresh flavor of tea anytime, anywhere, with perfect consistency and zero hassle. For more information, please visit Pique Tea at www.piquetea.com.