Pulse Adds Two New Distributors in Washington and Oklahoma, Enters British and US Virgin Islands

DENVER, March 28, 2016 /PRNewswire/ The Pulse Beverage Corporation (“Pulse”) (OTCQX: PLSB), makers of Natural Cabana® Lemonades/Limeades/Coconut Waters and PULSE® Heart & Body Health functional beverages, announced today that it has secured distribution of Natural Cabana® Lemonades, Limeades and Coconut Water through Olympic Eagle Distributing, an Anheuser-Busch/InBev distributor that has been in business for more than 50 years. Its distribution reach includes more than 4 million consumers in the counties of King, Pierce, Thurston, Kitsap, Mason, Gray’s Harbor, Lewis and Pacific. Pulse also secured a major beverage brand bottler/distributor for the State of Oklahoma, having a population of nearly 4 million. Additionally, Pulse secured distribution into the British and US Virgin Islands, initially in the Plaza Extra Supermarket chain.

Robert E. Yates, CEO of Pulse, stated, “We are extremely pleased to expand our distribution reach into the states of Washingtonand Oklahoma and internationally into the British and US Virgin Islands. These two new distributors are major beverage brand Class A distributors and will deliver our beverages to many new and existing chain stores within their large geographic areas; chain stores that we could not previously deliver to making our brands available to more than 8 million additional consumers.”

About The Pulse Beverage Corporation

Pulse Beverage Corporation is an emerging beverage company that offers beverage brands that are great tasting, good-for-you, refreshing, low-calorie natural drinks. Combining all-natural ingredients, essential vitamins and minerals, Pulse’s line of beverages provides consumers with high-quality, healthy alternatives at a reasonable price.

For more information, please visit: www.pulsebeverage.com or email info@pulsebeverage.com.

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Forward-Looking Statements http://ir.pulsebeverage.com/forward-looking-statements

Contact: Robert E. Yates

President and Chief Executive Officer

ryates@pulsebeverage.com

720-382-5476