pureLYFT Enters the Luxury Hospitality Market

FANWOOD, N.J. (Aug 3, 2016) – pureLYFT, an all natural energy product that delivers 125mg of CLEAN CAFFEINE® into any beverage through a convenient stir stick, will energize guests at three, five-star hotels along the Northeast throughout the summer. The properties include the Ocean House and Watch Hill Inn in Westerly, R.I, and the Inn at Windmill Lane in Amagansett N.Y.

In conjunction with Incentient Inc., (a leader in interactive guest experience technology and owner of the exclusive “Luxury Resort Network” running on the latest Apple iPad), pureLYFT is available for guests to sample across multiple touch points at each of the luxury properties including beach cabanas, afternoon refreshment offerings, spa water stations, fitness centers, guest pantries, and restaurants and lounges as a complement to signature beverages, providing an all natural alternative to coffee, sugary sports drinks and artificial energy supplements. Through an exclusive opportunity, pureLYFT also has access to advertise on the Incentient “Luxury Resort Network” at all three properties, the next big thing in OOH advertising platforms, placing the “best in breed” of new and brand aligned product offerings directly into the hands and in front of the elusive luxury traveler at the world’s top resorts.

“Our pureLYFT all natural CLEAN CAFFEINE®, which is delivered in a portable, stylish stir stick, is an ideal product for high-end travelers who want to stay energized throughout their vacation, and want to avoid sugary, artificial energy drinks,” said pureLYFT CEO Erik Elfstrum. “The fact that you can stir pureLYFT into virtually any beverage, allows guests to energize their water during a workout, morning orange juice, or glass of wine while out on a picnic, allowing them to make the most of their trip.”

pureLYFT is an all natural energy product that delivers 125mg of CLEAN CAFFEINE® into the beverage of the consumer’s choice through a convenient single use stir stick. pureLYFT has zero calories and provides clean energy through flavorless natural caffeine derived from green coffee bean extract with vitamins A and B complex. Consumers include fitness fanatics, athletes, college students, travelers, business professionals, busy parents, and health enthusiasts who are concerned about the ingredients they consume and are drawn to all natural products.

pureLYFT is currently available across the county in more than 500 Barnes and Nobles College Booksellers; independent college convenience stores; at luxury hotels in multiple activation points including meeting rooms, guest rooms, spas and health clubs; and online at Amazon.com andpureLYFT.com.

Media Contact: Jonathan Fine, Elevate Communications, 781.248.3963, jfine@elevatecom.com