Reed’s Expands Distribution in Southern California with John Lenore & Company

LOS ANGELES, July 12, 2016 (GLOBE NEWSWIRE) — Reed’s, Inc. (NYSE:REED), maker of the top selling craft sodas nationwide today announced that it has solidified a distribution agreement with John Lenore & Company, the premier beverage distributor of premium beverages in San Diego County. Lenore has officially kicked off distribution of the full line of Reed’s and Virgil’s craft sodas into multiple channels of business. Lenore has a 50+ year track record of distributing leading brands such as Vita Coco, Sparkling Ice, Body Armor and Snapple in the greater San Diego market.

Sean Nichols, VP of Sales for Lenore stated, “We are excited to be partnering with Reed’s, Inc. The timing is right as the craft soda category is exploding at retail and the Reed’s and Virgil’s lineup of craft sodas are on the cutting edge, from their quality and natural ingredients, to their packaging and marketing, making this a viable brand in our ever expanding premium beverage portfolio.”

Neal Cohane, Senior Vice President of Sales commented, “We are extremely excited about launching our brands with Lenore in the San Diego region. Lenore’s solid foothold in Southern Cal will not only provide excellent service and distribution to our existing retail partners, but we are confident that Lenore’s longstanding history will help propel expansion of our Reed’s and Virgil’s brands to other untapped channels of distribution including chain and independent supermarkets, convenience stores and on premise bars and restaurants.”

About John Lenore & Co.

John Lenore & Co. has been a top San Diego County Beverage, Snack and Craft Beer Distributor for nearly 50 years! We pride ourselves on bringing our Retail partners the latest trends and products in the marketplace. If you are looking for Premium Teas, Sodas, Sports drinks, Waters, Iced Coffees, flavored milks, lemonades or Energy drinks, we have you covered! We have added some great snack and craft brews as well! Browse through our website and take a look at all the fabulous products we have available!

About Reed’s, Inc.Reed’s, Inc. makes the top-selling sodas in the natural and specialty foods industry and are sold in over 15,000 natural and mainstream supermarkets nationwide. Reed’s products are sold through an additional estimated 40,000 accounts that include specialty gourmet, natural food stores, retail stores, convenience stores and restaurants nationwide and in select international markets. Reed’s has sold over 500 million bottles since inception in June 1989 and is considered the leader of the fast growing craft soda category. Its seven award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top-selling root beer line in natural foods, the Virgil’s Root Beer product line, and a top-selling cola line in natural foods, the China Cola product line. In 2012, the Company launched its Reed’s Culture Club Kombucha line of organic live beverages. Other product lines include Reed’s Ginger Candies and Reed’s Ginger Ice Creams.

For more information about Reed’s, please visit the Company’s website at: or call 800-99-REEDS.Follow Reed’s on Twitter at; Reed’s Facebook Fan Page at


Some portions of this press release, particularly those describing Reed’s goals and strategies, contain “forward-looking statements.” These forward-looking statements can generally be identified as such because the context of the statement will include words, such as “expects,” “should,” “believes,” “anticipates” or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed’s is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed’s, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed’s that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-K and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed’s undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.