SEATTLE, March 28, 2016 /PRNewswire/ — Sparkling Ice®, part of the Talking Rain® Beverage Company portfolio, announces today its official beverage sponsorship of the High School Nation (HSN) Tour. The initiatives include sampling, experiential activation, contests, donations and social media support.
The High School Nation Tour is a traveling Music & Arts Festival that makes its way exclusively onto high school campuses across the country. The first of its kind, the High School Nation Tour is free to public schools and provides students with free entertainment at a time when funding for the arts has been severely cut nationwide. The spring tour will span across 25 high schools from March 28th through April 29th with approximately 75,000 people on-site.
Sparkling Ice will encourage students get creative while interacting with the brand through six “Spin Art Stations,” where participants will have the opportunity to create bold spin art on LP records. In addition to the creative component, students can sample various flavors of Sparkling Ice, including the newly re-designed Sparkling Ice Tea collection, at sampling locations placed throughout the school campuses.
As part of a two-part contest element, students will be invited to participate in a 30-Second #FlavorUp Dance-Off, an on-stage dance competition in front of the whole school. Winners will be chosen by DJ Unieq, international emcee, DJ and third-time HSN host, and HSN based on the crowd reaction, at which point they will be entered to win an all-expenses paid Fly Away to a live concert. Additionally, students will be encouraged to use the hashtag #FlavorUp across their social channels to show how they define their personal flavor by highlighting their hobbies, habits and personalities that make them unique. Those who participate will be entered to win exclusive prizes including Sparkling Ice beverages, product-filled backpacks, headphones, concert tickets and more. Digital winners will be selected based on the best expression of flavor.
“Giving back has always been a major pillar of our company values at Talking Rain, and as a mother, I am proud to support a well-rounded education that honors music and the arts,” said Nina Morrison, VP of Community and Customer Relations at Talking Rain Beverage Co. “We will support this educational initiative through cash donations, including $500 to each participating school in support of their art department needs.”
About Sparkling Ice Beverages
Sparkling Ice beverages combine sparkling water, natural flavors, fruit juice, vitamins and antioxidants to offer a great tasting lightly carbonated beverage, all without the calories. Sparkling Ice is The Bold Side of Water®, offering a bold flavored, lightly-carbonated beverage that appeals to all age groups. Available in eleven refreshing flavors: Black Raspberry, Orange Mango, Pink Grapefruit, Kiwi Strawberry, Coconut Pineapple, Pomegranate Blueberry, Peach Nectarine, Lemon Lime, Crisp Apple, Cherry Limeade, Strawberry Watermelon and new in 2016 Black Cherry. Sparkling Ice Lemonades, launched in 2013, are available in three refreshing flavors: Classic Lemonade, Strawberry Lemonade and Peach Lemonade. Sparkling Ice Teas launched nationally in 2015 and include Peach Tea, Raspberry Tea, Lemon Tea and Half & Half flavors. Sparkling Ice can be found in retailers nationwide. Sparkling Ice is part of the Talking Rain family of beverages, and retails for $1.19-$1.29. To locate Sparkling Ice, visit www.sparklingice.com/locate/.
About High School Nation
Over the past decade High School Nation has become the country’s premiere music & arts event for teens. HSN gives exposure to up-and-coming artists, as well as provides students with hands-on arts training at a time when funding for the arts has been severely cut nationwide. In the past 24 months the HSN Tour donated $1,000,000 worth of instruments and supplies to school music & arts programs, and will look to double that in 2016.