LOS ANGELES, Oct. 17, 2016 /PRNewswire/ — Brand Sense Partners is proud to announce a partnership with White Wave Foods and SToK Cold-Brew Coffee. As SToK’s field marketing & experiential agency, BSP is managing all local field marketing, consumer sampling and event / experiential efforts planned for 2016 and 2017.
BSP’s National Field Marketing program for SToK includes Field Teams supporting Stok sales efforts and increasing brand awareness in key US markets by executing in-store samplings & brand education at grocery, specialty, convenience and big-box retailers; sampling and promoting SToK at colleges & universites; activating brand footprints at consumer lifestyle events; introducing SToK product to the workplace with office sampling programs; opening new local accounts; managing product; and capturing media content. BSP’s Field Teams also utilize the customized mobile units, branded giveaways and sampling kits that BSP has designed and produced for each market.
STōK is a ready-to-drink smooth, coffee-forward beverage made for people who want coffee to taste like coffee. STōK’s multi-serve package is distributed nationally, with largest placement in Target, Shop-Rite and Kroger, while the single-serve shelf-stable products are rolling out nationally and available now in Boston, Denver, New York City and San Diego via distribution partnerships with Polar Beverages, New Age Beverages, Big Geyser, and John Lenore. (www.stokcoffee.com)
Headquartered in Los Angeles, Brand Sense Partners is a pioneering agency with a holistic approach to branding, design, licensing, business development, and experiential marketing working with many leading brands in the global marketplace by offering a suite of services that connect the dots between vision, voice, product and experience. (www.bsp.com)