NEW YORK (September 20, 2016) – Stur Drinks, a leader in natural drink mixes, announces new retail partnerships with leading grocery chains in the South East. Winn-Dixie, BI-LO, and Harvey’s are next to begin retailing Stur Drinks All-Natural drink mixes, which is now the fastest growing brand within the $1.5 Billion Drink Mix Category. With the addition of these chains, Stur’s retail footprint increases to over 10,000 stores in the U.S, with additional distribution in Canada, Japan and the UK.
Stur has been leading innovation in the drink mix category by focusing on using only All-Natural ingredients, with nutritional benefits that include High Antioxidants, Zero Calories and Zero Sugar. Having resonated with online consumers early on, Stur has leveraged their thousands of 5-star reviews and current standing as the #1 Best Selling Drink Mix on Amazon.com to gain traditional retail distribution.
The soda industry is shrinking, selling about 1.8 billion less cans each year. With most of that volume moving to bottled water, the drink mix category is well positioned to benefit from consumers making the healthier decision to drink more water.
“The most important attribute of a bottled water brand is its perceived purity” said Neel Premkumar, Founder and CEO of Stur. “Typically, brands that come from natural streams or exotic bodies of water are able to charge more. To help more people drink more water, we aim to produce the purest and most delicious drink mixes on the planet by using only natural ingredients.”
Stur is the fastest-growing brand in the $1.5 billion Drink Mix category, with products in both liquid and powder format. Made by a father for his family to love water naturally, Stur only contains Organic or Natural ingredients, including real fruit and stevia extracts. Since launching in 2012, Stur has been seen by millions of consumers on monthly TV Shopping shows and has over 100,000 Facebook, Twitter and Pinterest fans. Stur is also the #1 selling drink mix item on Amazon, and is sold in thousands of Natural & Grocery stores across North America, including Walmart-CA, Target, Kroger, Ahold, Albertsons, Publix, Food Lion, Winn-Dixie, Loblaw, ShopRite, Meijer, HEB, and more – driving incremental growth at retail.
For additional information on Stur, please visit www.SturDrinks.com
Kyle Pollack / Brand Manager