Stur Launches New ‘Naturally Skinny’ Liquid Drink Mixes

unnamedNEW YORK (August 25, 2016) – Stur is proud to announce the first two flavors to launch under the new Stur Naturally Skinny line – Black Cherry and Orange Citrus. Each bottle of Stur Naturally Skinny liquid water enhancers contain approx 16 servings, and each serving contains 1g of Dietary Fiber. Consuming 10g of Fiber daily has been clinically shown to increase satiety and promote healthy digestion.

According to data from the National Health and Nutritional Examination Survey, 2009-2010:

  • More than 2 in 3 adults are considered to be overweight or obese
  • About one-third of children and adolescents ages 6 to 19 are considered to be overweight

“As a brand, our mission is to help people to drink more water, ” said Neel Premkumar, Founder and CEO of Stur. “It is well documented that increasing water consumption, and decreasing consumption of sugary, calorie-filled beverages can help to promote weight loss and improve overall health.”

The Naturally Skinny line is launching into nationwide distribution across Kroger, Ahold, Target, HEB, Publix, Shaw’s, Food Lion, Hannaford, and more.

About Stur

Stur is the fastest-growing brand in the $1.5 billion Drink Mix category, with products in both liquid and powder format. Made by a father for his family to love water naturally, Stur only contains Organic or Natural ingredients, including real fruit and stevia extracts. Since launching in 2012, Stur has been seen by millions of consumers on monthly TV Shopping shows and has over 100,000 Facebook, Twitter and Pinterest fans. Stur is also the #1 selling drink mix item on Amazon, and is sold in thousands of Natural & Grocery stores across North America, including Walmart-CA, Target, Kroger, Ahold, Albertsons, Publix, Food Lion, Winn-Dixie, Loblaw, ShopRite, Meijer, HEB, and more – driving incremental growth at retail.

For additional information on Stur, please visit

Press Contact:

Kyle Pollack / Brand Manager