Tropicana Announces Launch of Essentials Probiotics Juice


CHICAGO–(BUSINESS WIRE)–Ahead of the brand’s 70th anniversary, Tropicana, the leading juice maker with long-trusted expertise in taste and nutrition, announced today the launch of Tropicana Essentials Probiotics, a new 100% juice with probiotics.

Tropicana Probiotics is a 100% juice with one billion live and active cultures per serving available in three delicious flavors: Strawberry Banana, Pineapple Mango and Peach Passion Fruit. Combining the goodness of 100% juice with the functional benefit of probiotics, each eight-ounce serving contains more than the recommended daily value of Vitamin C and has no added sugar, preservatives or artificial flavors. Tropicana Probiotics is a delicious, accessible, nutritious and convenient way for consumers to get more probiotics into their daily routine.

“We are thrilled to be the first to bring probiotics more commonly seen in yogurts, supplements and kombuchas to the mainstream juice aisle,” said Björn Bernemann, vice president and general manager for Tropicana North America. “As a heritage brand rooted in innovation, Tropicana is dedicated to launching significant innovation within the rapidly evolving health and wellness space.”

Tropicana Probiotics will be available in multi- and single-serve sizes next to other refrigerated juices nationwide in early 2017, with limited early distribution in select retailers in October of this year.

About Tropicana: Tropicana Products, Inc. has been making orange juice for nearly 70 years, creating the best-tasting, most nutritious orange juice possible. A heritage brand, Tropicana has always had a deep tradition of innovation — developing flash pasteurization and pioneering juice transport from Florida to New York, changing the American breakfast table forever. A division of PepsiCo, Inc., Tropicana is the leading producer and marketer of branded fruit juices under a variety of names, including Tropicana Pure Premium, Trop50, Tropicana Premium Drinks, Tropicana Farmstand and Tropicana Essentials. For more information about Tropicana,


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