LOS ANGELES, April 26, 2016, — Zevia, the leading zero-calorie, naturally sweetened soda brand, today announced its sponsorship of the2016 Reebok CrossFit Games, the worldwide competition to find the Fittest On Earth®. Zevia is currently #12 among the top 20 low/zero calorie sodas in the U.S., and its standing as most rapidly growing and the only natural brand in the top 20 make it a great fit for the CrossFit Games. Zevia is naturally sweetened, Non-GMO Project Verified and has created the better-for-you soda category with a focus on premium, healthier ingredients and radical transparency.
As part of the agreement, Zevia will be the presenting sponsor of the 2016 Reebok CrossFit Games West Regional competition in Portland, Oregon. Zevia will continue the sponsorship with a large activation at the 2016 Reebok CrossFit Games finals this July at the StubHub Center in Carson, CA.
“Zevia is a mission-driven organization focused on helping people take control of their own health through diet and exercise,” said Zevia CEO Paddy Spence. “In addition, our community is roughly half Millennial and focused on Paleo and that’s why we believe supporting the CrossFit Games is natural for our brand. The sponsorship connects us with a uniquely natural-minded audience and offers another example of Zevia going where traditional sodas have not.”
Zevia’s sponsorship will include on-site sampling and branding, digital and social media promotion, along with content featuring competing champions and the everyday athletes. Zevia will look to use the sponsorship of the 2016 Reebok CrossFit Games as a platform to raise awareness about zero-calorie, naturally-sweetened ways to reduce sugar consumption. For more information on the CrossFit Games and competition calendar, please visit games.crossfit.com.
Zevia is the first beverage brand exclusively focused on offering naturally sweetened, zero calorie beverages. With formulas that are certified Non-GMO, Vegan, Kosher and Gluten Free, Zevia is sold at more than 35,000 grocery, natural and specialty food stores in the United States and Canada, including Whole Foods Market, Sprouts Farmers Markets, Safeway, Kroger, and Target. Please visit www.ZEVIA.com to learn more about Zevia. Follow Zevia on Twitter http://twitter.com/ZEVIA, Instagram http://www.instagram.com/ZEVIA and on Facebook athttp://www.facebook.com/ZEVIA.
CrossFit Inc. is the developer and provider of the CrossFit® strength and conditioning program and a recognized worldwide leader in functional fitness. Founded by Greg Glassman and built on the foundations of constantly varied, high-intensity functional movements, education and collaborative competition, CrossFit-brand workouts develop strength and fitness while cultivating community and camaraderie in each of the more than 13,000 affiliated gyms in its global network. CrossFit Inc. is a leading accredited certificate issuer for physical-training professionals worldwide and offers specialty certificate programs in addition to its core curriculum. CrossFit Inc. publishes the CrossFit Journal, promotes physical and cognitive health and fitness through the CrossFit Kids Foundation, and created and operates the CrossFit Games, an annual competition where elite athletes compete to be named the Fittest on Earth. To learn more, visit crossfit.com, games.crossfit.com,facebook.com/CrossFit or youtube.com/CrossFitHQ. CrossFit, The Sport of Fitness and Fittest on Earth are registered trademarks or trademarks of CrossFit, Inc. in the U.S. and/or other countries.