EL SEGUNDO, Calif.–(BUSINESS WIRE)–ZICO® Coconut Water is kicking off the summer with its 2016 What’s Inside is Everything™ national campaign with brand ambassador, Jessica Alba. For the third consecutive year, the actress, bestselling author and successful entrepreneur will bring ZICO’s campaign to life, starring in national print advertisements and exclusive video content that will run across the U.S. throughout the summer.
“Whatever you do there’s always going to be someone doubting you or telling you ‘No’,” said Jessica Alba, ZICO Brand Ambassador. “But the truth is, there’s only one thing you need to reach your goals – you. Over the years I’ve learned that believing in yourself and marching to the beat of your own drum is powerful beyond measure, which is why our new campaign speaks to me in such a big way.”
“Sometimes we all need a reminder that the only voice we need to listen to is our own,” said Meghann Seidner, ZICO Vice President of Marketing. “We love that our new ‘What’s Inside is Everything’ campaign reinforces our brand philosophy that everything you need is already inside. Also, on a product level, we’re very proud that our original ZICO Natural product has just one ingredient – 100% not from concentrate coconut water with no sugar added.” 1
In addition to partnering with Jessica Alba, ZICO, Official Coconut Water of the Olympic Games will further spread the #InsideisEverything message with two world-class athletes at the Rio 2016 Olympic Games. David Boudia, gold medal winner in men’s diving at the London 2012 Olympic Games, and Ali Krieger, long-standing member of the world champion U.S. Women’s National Soccer team will serve as ZICO brand ambassadors.
The 2016 campaign launch and ZICO’s Olympic campaign arrive on the heels of the brand’s shift to 100% not-from-concentrate coconut water across its entire product portfolio, including ZICO’s flavored products; Pineapple, Watermelon Raspberry, Chocolate Flavored Coconut Water Beverage, as well as the original – and bestselling flavor – ZICO Natural, which is simply 100% coconut water with no sugar added.1 As part of the brand makeover, ZICO unveiled its beautiful new package design in a larger 16.9 fl oz. transparent, re-sealable PET bottle, which reflects ZICO’s commitment to the inside is everything message.
For more #InsideisEverything inspiration, head on over to ZICO.com, or be our friend on our new Tumblr, ZICOcoconut.tumblr.com, Instagram.com/ZICOcoconut, Facebook.com/ZICOcoconut, Twitter.com/ZICOcoconut and Pinterest.com/ZICOcoconut.
About ZICO Beverages, LLC.
Founded in 2004, ZICO Beverages LLC (pronounced Zee-co) is the maker of ZICO® Coconut Water™. Beyond the original, bestselling product, ZICO Natural Coconut Water, which is 100% not from concentrate coconut water with no sugar added, 1we’ve expanded our product lineup to include flavored coconut waters like Pineapple, Watermelon Raspberry, and Chocolate, along with Organic Fair Trade coconut water, and ZICO Chilled Juices; which combine chilled premium coconut water with mouthwatering fruit juice, including, Orange, Pineapple Mango, and Strawberry Banana. Regardless of the flavor or package size, all ZICO products feature 100% not from concentrate coconut water, that supports hydration with five naturally-occurring electrolytes. You used to have to shimmy up a tree and machete-open a coconut to experience the refreshing taste of coconut water, but not anymore. We climbed the tree for you®.