Creative Iteration might sound like a little too much big-think for a just launched beverage company still finding its bootstraps, but it’s actually a concept that can save entrepreneurs time and money as they push new ideas out to the market, according to Tetra Pak executive Suleyman Muratoglu, who will be speaking during Beverage School in San Francisco on Thursday, Sept. 12.
Muratoglu, who is the VP of Marketing and Product Management for Tetra Pak Inc. in the U.S. and Canada, will wrap up the day with a forward-looking exposition of iterative strategy for beverage companies that will be designed to help entrepreneurs see their entire product development and marketing ecosystem as a vehicle for improving their business.
Muratoglu’s talk will teach Beverage School attendees the best ways to deploy co-packers, suppliers, distributors, retailers and consumers as engines for feedback on products as they enter the marketplace. For entrepreneurs the lesson is simple: no product is ever complete at the time of launch, so feedback from the ecosystem is what can help guide future improvements.
Muratoglu is uniquely positioned to deliver this message as a key advisor on the product development side for many new products: as the package supplier for dozens of new beverage and food items, he has helped provide key insights and adapted innovations to entrepreneurs from large companies and small ones alike.
As the final speaker of the day, Muratoglu will present Beverage School attendees with usable insights about a highly effective way to improve their products and production methods.
About Beverage School:
Beverage School is an outstanding one-day, intensive, and interactive introduction to the beverage business for aspiring entrepreneurs and beverage industry newcomers. Beverage School delves into topics such as raising capital, how to structure and operate a beverage business, branding, and managing retailers and distributors. Beverage School also provides attendees the opportunity to meet and network with industry experts and other entrepreneurs. Learn More and View the Full Program
Questions? Want to register via phone?
Contact John Fischer at 857-472-3071 or jfischer@bevnet.com
About Suleyman Muratoglu:
Suley Muratoglu is Vice President, Marketing & Product Management for Tetra Pak, Inc. Muratoglu is responsible for the expansion of the company’s presence within core categories, including dairy, beverage and food. Recently, Muratoglu has overseen the growth of Tetra Recart, the world’s first retortable carton package, with more than 100 SKUs introduced to market in 2010 alone.
Muratoglu joined Tetra Pak in 1994 as a sales manager in Istanbul, and his career with the company has taken him to Central Asia, UK and later to the United States. In numerous roles at Tetra Pak, Muratoglu has worked side by side with entrepreneurial brands and retailers, and has witnessed the success of many of Tetra Pak’s customers.
Prior to joining Tetra Pak, Muratoglu traded commodities in international markets for the Japanese Conglomerate Nissho Iwai. He holds a B.S. in Engineering from Bogaziçi Üniversitesi in Istanbul, and an MBA from Northwestern University Kellogg School of Management.
Muratoglu currently resides in the Chicago area with his wife and four children.