Serving up a hefty dose of flavor to help the health go down, exhibitors at this week’s Foodsmarts IFT 2007 – the annual meeting of the
Nowhere was that clearer at the
0pt;”>So attendees were able to try products whipped up just for the show, like the grapefruit-flavored energy drinks available at ingredient distributor Univar
While the role of the food scientist might once have been to come up with an additive to prevent spoilage or promote clarity in a cold-filled beverage, now they apparently have a new mandate, one supplied by manufacturers and their customers to help consumers guzzle their way to health. From acai to pomegranate, teas to coffee berries, marketers looking for a way to jazz up their product claims faced a symphony of choices
Of course, with so many friendly flavor notes supplied by sugars and fats, there was also a solid emphasis on what products don’t do as much as what they can do. For example, both Tate & Lyle and Corn Products International focused on sweeteners that aren’t as calorie-laden as high-fructose corn syrup. Signs at competitor Archer Daniels Midland’s booth trumpeted the company’s role in providing treats that will remind Baby Boomers of their pasts while allowing them to continue into the future unburdened by extra fat.
After all, if you’re drinking your way to health, you should look good while you’re doing it, right? Well, BevNET was there, and here we present you with photographic evidence that everyone on the scene was doing just that.
********* IMPORTANT REMINDER *********
BevNET IBQ’s second issue, due out in September, will contain further coverage of the show and additional flavor/ingredient news. For more information on how to participate in BevNET IBQ magazine, please contact Brad Dixon at 617-715-9682.
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