The most talked about segment at our recent BevNET Live Summer 11 event in NYC was the “New Beverage Showdown”, a new beverage brand competition that we developed in partnership with our sponsor, Coca-Cola’s Venturing and Emerging Brands Unit.
We were so proud of the way it went – adding a bit of drama to the second day and all – that we’ve decided to post the presentations, as well as the debrief of the winner.
For the first edition of the New Beverage Showdown, Ojo Fortified Eye Care Nectar took home the victory, while Pitaya Plus took home the honor of being runner up. Sitting in on the judging session, it was very close between the two, with Ojo’s unique function and niche winning out slightly over the very enjoyable and timely Pitaya Plus.
We’re already planning the New Beverage Showdown II, which will take place at BevNET Live Winter 11. If you have a new beverage that has been on the market for less than a year and are interested in learning more, drop me a line.
If you want to hear more about what the New Beverage Showdown is all about, you can also view my introduction presentation that was given prior to the competition.
Here are the six, as well as the winner’s presentation and debrief….
YogaVeda, presented by Douglas & Vikktoria Cooper:
Speedy, presented by Frank Lopera:
Ojo, presented by Jodi Luchs & Aliza Lewis:
Mood Bender, presented by Robert Stokes:
Vitalyte, presented by Evan Demarco:
Pitaya Plus, presented by Chuck Casano:
Winner presentation and debrief:
Post game interview with Ojo: