5W Public Relations Named PR Agency of Record for Celsius, Inc.

NEW YORK, March 19, 2012 /PRNewswire/ — 5W Public Relations, one of the 25 largest independently owned PR firms in the US, is pleased to announce the addition of Celsius, Inc. to its client roster. 5WPR will execute a comprehensive public relations program designed to increase awareness of the company’s products.

“We are thrilled to be working with Celsius,” said Ronn Torossian, Founder & CEO of 5W Public Relations. “Given our extensive experience creating and implementing successful public relations programs for other beverages, we are confident 5WPR will deliver amazing results for Celsius and its position as a leader in the functional beverage market.”

Celsius, Inc. creates and markets great tasting products, backed by science that help people get fit and stay fit. Celsius, marketed as the world’s first negative calorie drink, has been clinically shown to burn up to 100 calories, provide lasting energy and when combined with exercise, reduce body fat and energize metabolism. The key to Celsius’ success has been its investment in science with seven clinical studies that support its innovative formula, MetaPlus®, which powers its great tasting ready-to-drink product and the convenient “On-the-Go” stick packets and shots.

“Our goal is to continue to provide our customers with the finest and highest quality great tasting products that produce optimal results and support a healthy lifestyle,” stated Gerry David, CEO of Celsius, Inc. “Working with 5W Public Relations as PR Agency of Record will afford us the opportunity to increase consumer awareness and education, and how Celsius, as part of a healthy diet and exercise regime, is a catalyst for success.”

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (Other OTC: CELH.PK) markets Celsius®, Your Ultimate Fitness Partner®, which is backed by science. Celsius is dedicated to providing healthier, everyday refreshment through science and innovation. Celsius is available at grocery, convenience, specialty and club warehouse stores and is merchandised in the nutrition/pharmacy aisle. Information about Celsius Holdings, Inc. and Celsius, Your Ultimate Fitness Partner® is available at www.celsius.com

About 5W Public Relations

5W Public Relations (www.5wpr.com) is a full-service public relations firm known for implementing cutting-edge, customized media programs designed to impact our clients’ specific business goals and objectives. One of the 25 largest independent PR firms in the US, the agency maintains practice areas in consumer, technology, health and wellness, entertainment, lifestyle, fashion, and corporate communications. Our growth and recognition stem from a focused, smart, and creative staff that expertly communicates client messages to impact ROI. Our committed team has the understanding and ability to harness the newest tools in a rapidly changing media landscape. This 24/7 approach to the media led the industry’s foremost trade magazine to describe 5WPR as “aggressive in a way that clearly resonates with clients looking for a firm staffed with type A-plus personalities, a BS-free approach, and results from Day One.”