And there’s another one in the pool… AriZona has leaped into the growing sub-segment of coconut water/coffee combos with the introduction of CocoZona Espresso. The new beverage – the first product extension in AriZona’s fledgling CocoZona line – is a 100 percent coconut water and espresso blend and contains 50 mg of caffeine and 70 calories per 14.5 oz. bottle. CocoZona Espresso joins the gradually widening field of caffeinated coconut water blends following the recent launches of ZICO Latte, Blue Monkey Organic Coconut Coffee, and Coco Cafe.
Here is AriZona’s press release announcing the new product:
ARIZONA BEVERAGES’ COCOZONA GETS A CAFFEINE KICK
WOODBURY, NY — AriZona Beverages is pleased to introduce CocoZona Espresso, a delicious, caffeinated twist on its original 100% pure coconut water, CocoZona.
The result of a happy accident, the idea for CocoZona Espresso was formulated when AriZona’s Creative Director Wesley Vultaggio added original CocoZona to his daily iced coffee. The combination of the hydrating coconut water and caffeinated coffee made for a delicious, refreshing and energizing beverage. The flavor and natural sweetness from Indonesian coconuts is complemented by the espresso flavor of the added caffeine.
Packaged in a 100% recyclable and re-sealable aluminum bottle, CocoZona Espresso is perfect for on-the-go consumption. The coconut water, derived from Indonesian coconuts, makes it a naturally isotonic drink containing several key electrolytes such as potassium, sodium, calcium, magnesium and phosphorus, which are all essential for rapid fluid absorption. And, with 50mg of caffeine per bottle, CocoZona Espresso has an added kick.
Because it’s made with pure coconut water, CocoZona Espresso contains zero fat and zero cholesterol at only 70 calories per 14.5 oz serving. Like all AriZona products, CocoZona Espresso has no preservatives, artificial colors or artificial flavors.
CocoZona Espresso will be available in the New York metro area in March of 2012 and will continue national distribution throughout the year. The suggested retail price is $1.99 – $2.49 per 14.5oz can of CocoZona.
For more information on this or any other AriZona beverage, please visit www.drinkarizona.com.
AriZona Beverages USA LLC was founded in Brooklyn in 1971 by Don Vultaggio and John Ferolito and to this day remains a privately held and family-run American business based in Woodbury, NY. AriZona Beverages — makers of AriZona Iced Tea, waters, juices, energy drinks, sports drinks and powdered tea mixes — is the number one ready-to-drink tea in North America and has begun worldwide expansion starting with South America, Europe and Asia. AriZona’s mission is to create the highest quality products, that not only look great, but taste great and are affordable for people to buy. For more information, visit www.drinkarizona.com.