Attitude Drinks Adds The Kroger Company to Retail Portfolio

PALM BEACH GARDENS, Fla., Nov. 19, 2012 — Attitude Drinks, an innovative beverage brand development company and creator of the Phase III Recovery brand, today announced a sales authorization with The Kroger Co., an American retailer headquartered in Cincinnati, Ohio. Kroger is notably the largest grocery store chain in the country. This chain was recently named the 36th most reputable company in the country by Forbes Magazine. Kroger not only operates the stores carrying their name, but also is proud of the “nearly two dozen banners” representing the ‘family of stores’ that operate within the Kroger system, nationwide.

Phase III will be available in select grocery stores through Kroger in Alabama, Georgia, Tennessee, South Carolina and Kentucky. Specifically, these Kroger stores within the above mentioned states are located in the greater Huntsville area in northern Alabama, statewide within Georgia and Tennessee, as well as Columbia and Myrtle Beach, South Carolina. Phase III will be available in the sports nutrition sections of the chain in these locations.

Jack Shea, EVP of Sales for Attitude Drinks, commented, “The placement of Phase III Recovery in the Sports Nutrition sections of Kroger supermarkets provides recognition of the brand’s growing popularity.”

Additionally, Robert “Bob” A. Hearn Jr. recently joined Attitude as a Regional Sales Manager to represent Attitude Drinks throughout the southeast section of the country. The states included within his territory are Kentucky, Tennessee, Georgia, Alabama, North Carolina and South Carolina to date. A graduate of the University of Georgia, Bob was a developer of the Q Water brand and most recently, launched White Quartz Distribution, offering an innovative approach to combination pallet distribution as relates to freight with new beverages.

“Recovery drinks are one of the beverage industry’s hottest categories. Phase III is a great product and I am very excited to be associated with the Attitude organization. My goal is to make real milk recovery readily available to consumers throughout the southeast,” commented Bob Hearn, Regional Sales Manager at Attitude Drinks, Inc.

About Attitude Drinks:

Attitude Drinks, Inc. is an innovative, beverage brand development company with a pure milk recovery drink that exploits recent scientific evidence confirming the benefits of milk and protein as an exercise recovery aid. Phase III is sold in select local, regional and national markets, including colleges, universities, convenience stores, fitness centers and gyms, as well as online. For more information, including recent clinical trial results, visit www.attitudedrinks.com

About The Kroger Company:

Kroger, one of the world’s largest retailers, employs more than 339,000 associates who serve customers in 2,425 supermarkets and multi-department stores in 31 states under two dozen local banner names including Kroger, City Market, Dillons, Jay C, Food 4 Less, Fred Meyer, Fry’s, King Soopers, QFC, Ralphs and Smith’s. The company also operates 788 convenience stores, 342 fine jewelry stores, 1,124 supermarket fuel centers and 37 food processing plants in the U.S. Recognized by Forbes as the most generous company in America, Kroger supports hunger relief, breast cancer awareness, the military and their families, and more than 30,000 schools and grassroots organizations. Kroger contributes food and funds equal to 160 million meals a year through more than 80 Feeding America food bank partners. A leader in supplier diversity, Kroger is a proud member of the Billion Dollar Roundtable and the U.S. Hispanic Chamber’s Million Dollar Club.

This news release contains forward looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company’s current views with respect to future events that involve risks and uncertainties. Among others, these risks include the failure to meet schedule or performance requirements of the Company’s contracts, the Company’s liquidity position, the Company’s ability to obtain new contracts, the emergence of competitors with greater financial resources, and the impact of competitive pricing. In the light of these uncertainties the forward-looking events referred to in this release might not occur.