Despite the emergence of natural and better-for-you beverages in the c-store channel, in part two of our video recap of the 2012 National Association of Convenience Stores (NACS) show, the editorial team discusses how a “back to basics” sensibility was evident throughout the event.
While the growth of some categories such as vitamin-enhanced drinks, cap-activated beverages, and alkaline waters was clear, manufacturers appeared to direct their attention to innovation and new flavors in traditionally popular c-store beverages including energy drinks, isotonics, ready to drink teas, protein drinks, and even some carbonated soft drinks. And while some natural drink producers were keen on skipping a show packed with a bevy of booths hawking e-cigarettes and beef jerky, BevNET examines other factors that may have kept some beverage companies from exhibiting this year.
This segment is part two of our 2012 NACS show video recap. You can watch part one here.