The private equity company, which manages investments for the family office of a large German private label manufacturer, has made its third beverage investment in less than a year, adding fledgling premium soda brand SIPP to a group that also includes Cheribundi and Balance Water.
Sipp, which debuted at the Natural Products Expo East show in October, 2010, is expanding its three-flavor line to include two more, Berry Rhubard and Lemon Flower. The brand has minimalist logos and 12 oz. glass bottle packaging, and is sweetened with agave nectar to keep calories down.
The investment was for an undisclosed amount; it was the first significant financing round for the self-styled “eco beverage,” which was begun by a Pennsylvania mixologist named Beth Parentice.
Release is below:
SIPP eco beverage co., Inc. Announces Private Equity Funding From Emil Capital Partners
New Funding will Contribute to Increase SIPP’s Marketing Efforts and Expand National Distribution
Philadelphia, PA (September 4, 2012) –
SIPP eco beverage co., Inc., maker of award winning organic sparkling beverages, announced today it has closed on a Series A financing round from Emil Capital Partners. SIPP beverages are a combination of all-natural organic ingredients sweetened with agave nectar creating a quartet of flavors in each bottle.
“It has been my mission to bring beverages that are both delicious and free of preservatives and artificial flavors to consumers,” said SIPP’s Founder and CEO Beth Parentice. “We are very excited and honored to have Emil Capital Partners join us as we continue to build our business and strengthen our company,” said Parentice. “We look forward to another year of growth as we establish new channels of distribution nationally for our products.”
“We are pleased to partner with a highly innovative team behind the Eco-Beverage concept and, together with the Founder, we look forward to establishing SIPP as the premium soda of choice for the health-conscious food lovers,” said Emil Capital’s CEO, Andreas Guldin.
SIPP sparkling eco beverages are currently available in 3 flavors, Ginger Blossom (ginger, lime and vanilla), Mojo Berry (blackberry, mint and lime) and Honey Pear (pear, honey and green tea). Soon to be released are Berry Rhubarb (strawberry, rhubarb and vanilla) and Lemon Flower (lemon, elderflower and tarragon). SIPP is available for purchase in a 12 oz. glass bottle in stores, restaurants and hotels and is also available online.
About SIPP eco beverage co., (www.haveasipp.com)
Beth Parentice set out to create a new soda category, an eco beverage. SIPP’s upscale line of organic beverages can be found in areas where the consumer is looking for unique flavorful healthier alternatives, such as natural food stores, organic restaurants, cafes, cocktail lounges, and eco-friendly hotels and resorts. SIPP also is available online nationwide at www.haveasipp.com. SIPP is an eco beverage for positive change and supports many organizations that strive for a sustainable future.
About Emil Capital Partners (www.emilcapital.org)
Emil Capital is an entrepreneurial, private investment company based in Greenwich, Connecticut, and managed by the fifth generation of one of the world’s most successful and venerable family business concerns.