Concerned about the long-term risks of water shortages, the top beverage companies in the world are spending millions of dollars every year on conservation and sustainability efforts to protect access to the crucial ingredient, according to a recent article by the Associated Press. Major beverage manufacturers including the Coca-Cola Co. Inc., and Pepsi Co, list water as a significant risk in future plans, and in 2006, a coalition of 18 beverage companies founded an alliance called the Beverage Industry Environmental Roundtable (BIER) in order to examine potential threats to natural resources that could affect the growth of the beverage industry. While exact numbers are not available, experts believe that the organization has spent over $500 million in water conservation projects over the past five years.
You can read the Associated Press article in its entirety here.
Have news? Have a new product? Tell us