STAMFORD, Conn. (November 20, 2012) — In Texas, football and those Friday night lights are true to people’s hearts – but the importance of hydration may not always be top of mind. Representatives from Nestlé Pure Life recently visited a local Texas youth and football cheer practice to help inspire the coaches and parents to make healthy choices for their families and join the Nestlé Pure Life Hydration Movement. To encourage the kids to drink water and stay hydrated during practice, Nestlé Pure Life donated more than 12,000 bottles of water to the League.
“It’s extremely important for them to stay hydrated,“ said Chanda, parent and League President, about her players. “We start football in late July, when the temperatures in Texas can be upwards of 105 degrees.”
A recent study showed that 64 percent of school-aged children were dehydrated before they left for school. Parents can help their kids learn healthy hydration by encouraging them to grab for water instead of sugared beverages. To maintain proper hydration, kids need to get into the habit of drinking water throughout the day, and this is especially necessary during exercise.
“Whatever sport you play, as you know physical activity makes your body lose water. So it’s really important to make sure you drink water before, during and after exercise,” said Maude Ancone, Brand Manager of Nestlé Pure Life. While not part of the usual Hydration Movement program, Nestlé Pure Life surprised the league with a donation of Nestlé Pure Life bottled water to help inspire them to stay hydrated all season long and make a healthy change.
For the past two years, Nestlé Pure Life has asked families to make a pledge to swap one 12 ounce sugared beverage with water every day for a year. To date, more than 124,000 families have participated, and this simple step has helped to eliminate billions of calories from families’ diets in the U.S. The small effort from parents to join the Hydration Movement can make a big impact towards helping their families maintain a healthier lifestyle.
To make a commitment to healthy hydration, join the Nestlé Pure Life Hydration Movement by going to www.facebook.com/nestlepurelife. While there, see the other families who have joined the movement and shared their stories. Take the pledge and discover what a difference it makes to your family’s healthy lifestyle!
About Nestlé Waters North America
Nestlé Waters North America is the nation’s leading bottled water company. Nestlé Waters offers consumers a variety of portable, calorie-free bottled waters, including Poland Spring and other natural spring water brands; Nestlé Pure Life, a nationally distributed purified bottled water; and international brands, S. Pellegrino, Perrier and Acqua Panna. Most recently, the company has added a refreshing line of ready-to-drink iced teas. Based in Stamford, Connecticut with 7,500 employees nationwide, Nestlé Waters North America is committed to creating shared value for society. It does so through healthy hydration, jobs and benefits to communities where it operates, and environmental stewardship, most notably responsible water management, lightweight packaging and advancing recycling in America. People’s interest in reducing their calories from beverages and having a reliable second source of water has led Nestlé Waters North America to be third largest non-alcoholic beverage company by volume in the U.S.