Let the legal challenges begin…
This morning, New York City’s Board of Health approved the so-called “Bloomberg Ban” on the sale of large containers of sugary drinks in on-premise retail locations. The ten-member panel approved the proposal, which cited sugary drinks as a leading cause of obesity, by a vote of eight to zero, with one abstention and one vacant seat on the board.
According to the Wall Street Journal, NYC will prohibit the on-premise sale of sugar sweetened drinks that have more than 25 calories per 8 oz. serving in containers larger than 16 ounces, beginning March 12, 2013. The ban, which excludes diet drinks, drinks with half of their calories from dairy or dairy substitutes, and 100 percent juices, affects a vast number of retailers in NYC, including restaurants, movie theaters, and stadiums. The city will begin imposing fines for violators of the ban starting in mid-June.
BevNET is continuing to follow this story.