With decades of experience, Benoit will now oversee all business development in the Latin America and Asia Pacific regions
LAKEVILLE-MIDDLEBORO, Mass. (December 19, 2012) – Ocean Spray Cranberries, Inc.® today announced the promotion and appointment of Keith Benoit to Vice President, Global Partners, Developing Markets. Benoit was formerly the Director of International/Latin America Markets and Director of Special Markets. He will now be overseeing all business development in the Latin America and Asia Pacific regions, and will also manage Ocean Spray’s North America alliance with PepsiCo.
“We are thrilled to promote Keith, who has proven to be a talented and dedicated member of our organization for 30 years,” said Ocean Spray Chief Executive Officer Randy Papadellis. “In his new role, Keith will be responsible for identifying key partnerships and creating market-entry strategies, which are priorities for our cooperative’s continued growth and success.”
During his three decades with Ocean Spray, Benoit has worked in sales, marketing and general management roles across the company’s beverage, foods, fresh, foodservice, PepsiCo North America and PepsiCo South America businesses. “Keith made significant and lasting strategic contributions in each position, while consistently meeting his annual operating plan budgets,” added Papadellis.
Benoit earned his MBA from the McCallum Graduate School of Business at Bentley University and his Bachelor’s Degree from Bridgewater State University. He lives in East Sandwich, Mass., with his wife and twin daughters.
About Ocean Spray
Ocean Spray is an agricultural cooperative owned by more than 700 cranberry growers in Massachusetts, Wisconsin, New Jersey, Oregon, Washington, British Columbia, and other parts of Canada as well as 35 Florida grapefruit growers. Ocean Spray was formed over 80 years ago by three cranberry growers from Massachusetts and New Jersey. Florida grapefruit growers joined the Cooperative in 1976. Ocean Spray is North America’s leading producer of bottled juices and juice drinks, and has been the best-selling brand name in the bottled juice category since 1981. Ocean Spray posted fiscal 2012 gross sales of $2.2 billion and net proceeds of $338 million.