The PepsiCo shuffle continues. After revealing a multi-million dollar marketing partnership with Beyonce and recent plans to “drinkify” snacks, the carbonated soft drink giant announced yesterday that it has added another sweetener to Diet Pepsi, according to the Associated Press.
For years, PepsiCo has sweetened Diet Pepsi with aspartame, a zero-calorie artificial sweetener that tastes sweeter than cane sugar. However, Diet Pepsi now includes acesulfame potassium, a zero-calorie sweetener that binds with the aspartame to preserve taste for a longer period of time.
PepsiCo spokeswoman Andrea Canabal told the AP that the newly formulated Diet Pepsi began hitting shelves in early December and will soon be more widely available. She also said that PepsiCo is planning an ad campaign in January that will include a new logo with a heart and the theme “Love Every Sip.”
Diet Pepsi is currently the No. 7 carbonated soft drink, with 4.9 percent of the market. The brand has experienced a slow decline in sales since 2000, when it owned a 5.3 percent share of the category, according to Beverage Digest.