Single-serve offerings of coffee and tea led the way for the most successful new beverage launches in 2011, according to SymphonyIRI’s 2011 “New Products Pacesetters” report. The report, which compiles the top new food and beverage brands based on dollar sales, lists carbonated, sports and energy categories as having the second-most active launches within the beverage industry.
Folgers Gourmet Selections K-Cups had the highest sales for a new beverage brand in 2011, accounting for $58.4 million in revenue. Dr Pepper Snapple’s Sun Drop came in second among new beverages, debuting with $55.8 million in sales. Coca-Cola’s Gold Peak Chilled Tea rounded out the top three with $44.3 million in sales.
The report notes that while the largest launches continue to come from industry giants, smaller manufacturers are emerging on the scene as innovation toward highly-targeted new products is “setting the stage for the CPG world of tomorrow.”
“With the growing presence and power of social media, as well as the potential to innovate freely and creatively, the ‘go-to-market’ playing field is a bit more level than it has been in the past,” said Susan Viamari, the editor of Times & Trends, SymphonyIRI. “Big or little, CPG manufacturers with a laser-like focus on true marketplace needs, at an increasingly granular level, will be the ones to enjoy new product success in the years to come.”
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