It’s down in the trenches, dirty, and often ugly. That’s the entrepreneurial beverage business, according to Jack Brennan, a managing partner at advisory firm GBS Growth Partners, and a beverage industry veteran with decades of experience in beverage distribution, retail sales, marketing and finance. Brennan, who cut his teeth launching new business ventures in Asia with The Coca-Cola Co., Inc., currently advises early stage companies on growth and development strategies. Brennan believes that beverage entrepreneurs’ success is deeply tied to a blue-collar perspective, a strong understanding of every aspect of their business, and a willingness to seek out and accept advice.
“The entrepreneurial skill set is very different than going into a corporate environment,” said Brennan. “You really have to be resourceful, you’ve got to be able to work 24/7, and be able to do all the ugly work.”
Watch this video as Brennan elaborates on key traits of successful entrepreneurs. And for much more on beverage entrepreneurship as well as range of other topics about the industry, visit BeverageSchool.com (subscription required).