Bai Increases Northeastern Market Presence

PRINCETON, N.J. – (January 8, 2012) – BAI Brands, LLC, maker of 5-calorie bai5 Antioxidant Infusions, announced today that its market presence in the Northeast has increased significantly as a result of new chain authorizations. The innovative brand’s coffeefruit-infused beverages will be available throughout the entire New York and New Jersey regions as of January 2013.

As of January, consumers will be able to purchase bai5 Antioxidant Infusions at supermarkets owned and operated by King Kullen Grocery Company, Great Atlantic & Pacific Tea Company (A&P), Waldbaums , Super Fresh (both of which are subsidiaries of Great Atlantic & Pacific Tea Company), and The Food Emporium, Inc. The beverages are currently distributed at major retailers on the East and West Coast of the United States including Whole Foods Markets, Costco Wholesale, Safeway, Bristol Farms and Ralphs.

“Our ability to secure new chain authorizations with each of these leading retailers in the Northeast market is a powerful indicator that we are on track to see accelerated growth in 2013,” said Ben Weiss, Founder of Bai Brands, LLC. “Supermarkets are presented with opportunities to carry new brands all of the time but King Kullen, Waldbaums, A&P, Super Fresh and Food Emporium have each chosen to feature bai5 on their shelves knowing our product will satisfy customer demand while generating significant revenues going forward,” he said.

“Consumers are voting for healthy, natural options with their purchasing dollars,” said Bai Brands Vice President of Sales, Ken Kurtz. “It’s an ongoing trend that is influencing company strategies and determining which products supermarket chains choose to carry,” he said. “We are proud that 100% natural bai5 Antioxidant Infusions will now be available to consumers at King Kullen, Waldbaums, A&P, Super Fresh and Food Emporium – supermarkets that have inspired customer loyalty for decades by providing their customers with value, quality and convenience.”

Collectively, the new chain authorizations will bring bai5 to an extensive list of supermarket locations throughout New Jersey, Long Island, Westchester, and the New York Metro area, including all five boroughs of New York City. For more information about the complete line of 100% natural, Certified Kosher, Vegan, gluten- and soy-free, low-glycemic and GMO-free bai5 Antioxidant Infusions, visit drinkbai.com.