Whether launched by ethically-minded consumer groups or opportunistic attorneys looking for a big pay day, lawsuits have become a source of significant concern for beverage companies. As much of the recent litigation revolves around misleading statements in the branding or labeling of a product, beverage marketers need to be keenly aware of the hot-button phrases or words that are often cited in these lawsuits.
In this BeverageSchool.com video, Justin Prochnow, an attorney with Greenberg Traurig LLP, who specializes in labeling and regulatory issues affecting the beverage industry, offers his take on some common phrases that companies should be wary of using on their packaging and in advertising for their products. In particular, Prochnow explains why the words “natural” and “pure” may end up causing major headaches for beverage companies.
And for much more on legal issues affecting the beverage industry as well as a range of other topics ranging from formulation to retailing, visit BeverageSchool.com, BevNET’s on-demand video learning site (subscription required).