Whether a first-time attendee or grizzled veteran of Natural Products Expo West, there was a singular feeling felt throughout: the 2013 show was simply mind-boggling in size and scale. The record-breaking event attracted more than 63,000 industry members and over 2,300 exhibiting companies, as foot traffic at the show resembled bustling sidewalks in New York City with aisles and booths jam-packed at every turn.
Within the cavernous halls of the Anaheim Convention Center, a keen sense of excitement and opportunity filled the air as suppliers, retailers, distributors and investors looked to take advantage of the rising tide of consumer demand for natural products.
The show saw the rise and continued growth of an array of beverages, such as tea, kombucha, chia drinks, coconut water and cold-pressed juices, as well as the sustained deluge of stevia-sweetened products. Moreover, beverage companies that manufacture and market natural products appeared to be fully aware of shifting demand for natural goods and introduced dozens of new and innovative brands and line extensions in a range of categories that are normally the domain of mainstream categories, including carbonated soft drinks and energy supplements.
In this video, BevNET founder and CEO John Craven and Editor-in-Chief Jeff Klineman examine and dissect emerging trends viewed at Expo West, ranging from greater use of high-pressure processing and significant uptick in the number of natural energy products on the market, to the decision of many companies to bypass natural channels and bring their wares directly to conventional retailers. Craven and Klineman also discuss how investors and financiers viewed the show and how a boon in new deals, partnership and alliances could be on tap for 2013.
Look for more video coverage and a comprehensive photo gallery of new products from Expo West in the coming days.