Cow Wow Aims to Get Milk into Daily Diets

LOS ANGELES – While dairy farmers may be concerned about the increase in milk prices, the USDA still recommends three daily servings of milk or milk products to maintain a healthy lifestyle. To help combat getting milk into kids daily diets, the makers of Cow Wow, 100 percent all natural, low-fat milk that tastes like the bottom of a cereal bowl, allow kids to enjoy their favorite cereal flavors while freeing parents from the sugary bowls.

Cow Wow provides nine essential vitamins and minerals and is a good source of calcium, potassium (400 grams) and protein (12 grams). Currently Cow Wow comes in two delicious cereal milk flavors, Chocolate Chip Cathy and Fruity Trudy, with four more flavors coming to market in 2013.

“I wanted to re-create something I loved as a kid, but with a healthy twist and same great taste,” said President and Founder Chris Pouy. “Cow wow contains more protein and less sugar than, any other, milk box, currently on the market. However, beyond the nutritional value, my favorite thing about the product is the response from parents at sampling events who constantly say to me, ‘Look at my kids, they’re drinking milk…they don’t drink milk,’ which proves the flavors are resonating.”

Cow Wow also goes beyond the three standard flavors of chocolate, vanilla and strawberry and introduces milk flavors that are as imaginative as the kids who drink it. It is no secret that children in the United States struggle with obesity and the consumption of healthy foods like fruits, vegetables and dairy products is lacking in daily diets.  Cow Wow is the not too sweet alternative that fuels diets with dairy moms approve of, and kids enjoy.

Conveniently packaged in single serving milk boxes, Cow Wow is available at select retail locations in Southern California, including Bristol Farms, and Albertsons.

About Cow Wow

Cow Wow, a single-serve, ready-to-drink, flavored milk box captures the unique and delightful taste of the bottom of the cereal bowl. This delicious and nutritious dairy beverage is a low-fat organic milk that contains nine essential nutrients and vitamins and is a good source of calcium, protein, and potassium. The product is UHT processed, which means refrigeration is optional, and can be stored for up to one year until ready to drink. Cow Wow recreates the best part of the bowl!