CHATTANOOGA, Tenn. – The Double Cola Company is ready for an exciting year of growth and expansion, which is why the company is kick-starting 2013 with Double-Dry Ginger Ale. Double-Dry Ginger Ale is an original Double Cola brand.
Introduced back in the 1930s, Double-Dry is a ginger ale made with 100% natural flavors including real ginger. The company is reintroducing Double-Dry with completely new graphics and packaging. The brand’s redesign incorporates iconic elements from the past such as the knight and crest, with dynamic youthful elements of the future, such as the typographic elements and hand-drawn ginger leaves. The Double Cola Company expects a growing market of youthful consumers to pick up on the lively nature and flavor of Double-Dry. Double-Dry’s ingredients are true to the original formula some ginger ale fans may remember.
The company’s Director of Sales Mitch Reed conveys the confidence and excitement Double Cola has for Double-Dry: “We’re very excited to reintroduce this iconic brand into the market. With the recent growth of ginger ale and the taste quality of Double-Dry, response has been positive all around from consumers and distributors.”
Double-Dry Ginger Ale will be offered in select markets including: Atlanta (GA), Macon (GA), LaGrange (GA), Danville (VA), Wellston (OH), Winchester (OH), Madisonville (KY), Bedford (IN), Roanoke (VA), Elkins (WV), Weirton (WV), Morgantown (WV), and Chattanooga (TN). Consumers can expect to see Double-Dry on the shelves this month alongside other Double Cola brands. The Double Cola family of brands now includes flagship brand Double-Cola, Diet Double-Cola, Ski, Diet Ski, Ski InfraRED, Caffeine Free Diet Ski, Chaser, Jumbo flavored sodas, and Double-Dry Ginger Ale.
About Double Cola
The Double Cola Company is headquartered in Chattanooga, Tennessee. Around the world, bottlers and distributors market Double Cola’s family of soft drinks.