BOTHELL, Wash. — Essentia Water, innovator of the first bottled functional water brand in the United States, reports a 69 percent revenue increase in Q1, 2013. Bucking the category trend of seasonality, January checked in as the biggest month in the brand’s 15-year history.
In 2012, Essentia outpaced the bottled water category’s 6.7 percent growth by nearly eight times. The brand has experienced nine consecutive years of growth, including a stellar 2012 where the brand’s revenue jumped 53 percent.
“Our growth this quarter was driven by velocity, not new distribution or increased levels of merchandising,” explained Ken Uptain, Essentia’s president and CEO. “What is exciting to us and our distributor and retail partners is that these are volume gains driven by consumer demand.”
According to Q1 SPINS data, Essentia’s sales increased 66 percent in the natural channel, where it is currently the No. 1 selling brand. Essentia’s Q1 2013 promotional activities were similar to 2012, yet consumer pull grew significantly at its top natural retailers, including Whole Foods Markets and Sprouts.
Essentia’s unparalleled consumer loyalty is especially apparent on the direct sales and e-commerce side of its business where the brand’s sales jumped 61 percent in the first quarter. Much of to the increase came from Essentia’s steady sales increases at online retail giant Amazon.com.
Uptain feels that some of the brand’s Q1 gains may be a result of a more modern packaging design launched in mid-2012. “The updated look more effectively communicates the benefits of Essentia’s proprietary process, which delivers optimum alkalinity and an ideal pH of 9.5,” said Uptain. “At retail, this creates a more immediate connection with the consumer.” Uptain noted that Essentia’s PET bottles are lightweight, resealable, shatter-resistant and recyclable, which are important to its target market.
In a move to satisfy the growing demand for its product, earlier this year at the Natural Products Expo West, Essentia launched a six-pack offerings for its 20-ounce sport top bottle and a 1.0 liter single-serve bottle. This offers greater convenience to both the brand’s retail partners and its loyal consumers.
Essentia Water, Inc. launched its super hydrating water™ in 1998. The innovators of the first functional bottled water, today it is the No. 1 selling bottled water brand in the natural channel and the fastest growing top ten premium bottled water brand in the grocery channel. Headquartered in Bothell, Wash., Essentia’s proprietary process results in an electrolyte-enhanced water with optimum alkalinity and an ideal pH of 9.5 that is more easily absorbed into the body than other waters. Essentia Water hydrates, restores and balances the body, promoting optimal health. Available at natural foods markets and grocers throughout the United States, Essentia is also available online at Amazon.com.
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