With Natural Products Expo West just over a week away, Sambazon has unveiled two new varieties to its line of organic superfood smoothies and a new line of cleanse products.
While Sambazon will debut its Energy Mocha Java and Blended Breakfast smoothies at the upcoming show, the company will hold off on an official launch for Purifying Cleanse, a line of three organic superfood beverages, which is being test marketed exclusively at Costco stores in California and Texas.
Sambazon’s Energy Mocha Java Superfood Smoothie is a blend of yerba mate, Fair Trade coffee, and antioxidants derived from açaí berries. The product contains 80 mg of organic caffeine per bottle.
The company packed several on-trend superfood ingredients into its new Blended Breakfast Superfood Smoothie, which combines fresh strawberries and bananas with chia, quinoa, amaranth and soy milk.
Both products have a suggested retail price of $2.99 per 10.5 oz. bottle.
Sambazon’s Purifying Cleanse line is a three-SKU line of beverages that consists of “Prepare,” a blend of Acerola cherry, lemon and cayenne, “Eliminate,” a juice made with kale, cucumber, parsley, and Peruvian yacon, and “Recharge,” a blend of wild harvested Brazil nuts, cashews and cocoa. The products are vegan and gluten-free and packaged in 33.8 oz. Tetra Paks.
To support consumer use of the products, Sambazon includes a supplemental meal plan that was designed by Ashley Koff, a registered dietician known for her appearances on the “The Dr. Oz Show.”
As to why the company has partnered with Costco for the test launch, Greg B. Fleishman, Chief Marketing Officer of Sambazon, said that the warehouse retailer is “a destination for leading edge products that service the needs of their health conscious ‘treasure hunter’ consumers.
“This kind of joint-planning and innovating is serving everyone including the consumer well,” Fleishman said.
Fleishman noted that Sambazon is also working with other key customers and distributors on comprehensive innovation pipelines that include the cleanse products. However, he said that where and when the cleanse line goes broader has yet to be determined.